Marketing

The Pros and Cons of List Building with Paid Search

Paid search or pay per click, commonly referred to as PPC, can be one of the fastest ways to build your email list. It can also be one of the most expensive exercises you ever do, especially if you don’t know what you’re doing. The Basics of List Building If

Web Design

Choosing the Right Colors for Your Website – The Psychology

Changing the color of your website can boast sales and conversion rates. Color has the power to affect our emotions and we’re all emotional beings and make sales decisions based on these emotions. This means that choosing the colors of your website isn’t just a matter of going with your existing branding image, it’s got to be based more on what works best for you. Matching Your Niche to the Right Color You want your website to fit your niche

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