Marketing

What is a White Paper and Should I Use Them?

A white paper is an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision. If you offer a product or service to business owners, white papers are an excellent way to explain your solutions to your audience. They work especially well for complicated

Web Design

Cross Selling versus Upselling

Cross selling and upselling are both great ways to add additional revenue to your bottom line, both attempt to encourage the customer to purchase additional products and spend more money. When cross selling a customer will adds in more products from a complementary category that may or may not be related to the same category as the original item purchased, and purchasers aren’t required to make the other purchase to get it. Let me give you an example, you sell

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