Marketing

Nine Tactics for Improving Your Email Click-Through Rate

Getting a higher click through rate isn’t only about your internal message. After all, before you can ever get them to click through, you need to get them to open the email. Therefore, it all starts from the day they sign up for your email list through to them clicking

Web Design

Choosing the Right Colors for Your Website – The Psychology

Changing the color of your website can boast sales and conversion rates. Color has the power to affect our emotions and we’re all emotional beings and make sales decisions based on these emotions. This means that choosing the colors of your website isn’t just a matter of going with your existing branding image, it’s got to be based more on what works best for you. Matching Your Niche to the Right Color You want your website to fit your niche

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