Marketing

What You Should Split Test and Why

There are a lot of things that should be split tested, but to do proper split testing you need to know why, not just what. Below, we’ll go over a few ideas and possible reasons why you should do these experiments. However, do realize that you need to know what

Web Design

Are Your Images Helping or Hurting Your Business?

These days, images are an essential part of marketing a business. There are so many different types and uses for images, it’s easy to develop a “scattershot” approach where you grab the first image you see and decide to use it. There are several problems with this, though – both in terms of your brand and with copyright issues. Let’s look at a few areas to consider. A Unified Look to Your Business Every image you choose should support your

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