Marketing

How to Perform Effective and Accurate Customer Research

There are a number of ways to perform accurate and effective customer research. If you are just starting out in business, there are certain things you can look for in order to determine whether you have chosen a paying niche or not. If you have been in business for some

Web Design

WordPress Predesigned Theme or Custom Designed Theme? Pros and Cons

When it comes to starting or redesigning a businesses website, everyone it seems is a designer and has an opinion they think is valid, business owners who otherwise have no idea how online marketing works suddenly want things incorporated within the design. Now unless you are involved in the day to day running of your website and have access to those mystical numbers that show you where people are coming from, what they are viewing and what they are doing…

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