Like most types of content, one of the hopes is to build relationships through the medium. Podcasting is a wonderful way to build relationships with your audience members. When people can hear your voice on a regular basis. they feel as if they are part of your community – especially
If you think about it, your audience can enter your website and land on any page of your website. Your home page is therefore simply a landing page for those people who happen to find it. You should treat it just like any other landing page. You don’t want to leave people in the dark trying to figure out what to do. You wouldn’t do that if you created a landing page for a specific product, service, or lead magnet, right?