Marketing

How to Make Audience Engagement Part of Your Marketing Strategy

Audience engagement should be part of any effective marketing strategy. It’s the best way to keep your brand at the top of your audience’s mind. Engagement includes page views, email opens, social media interactions and such like, if you want to make audience engagement part of your marketing strategy, consider

Web Design

Choosing the Right Colors for Your Website – The Psychology

Changing the color of your website can boast sales and conversion rates. Color has the power to affect our emotions and we’re all emotional beings and make sales decisions based on these emotions. This means that choosing the colors of your website isn’t just a matter of going with your existing branding image, it’s got to be based more on what works best for you. Matching Your Niche to the Right Color You want your website to fit your niche

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