Marketing

Tips for Segmenting and Personalizing by Industry

Personalization in marketing is a must these days if you wish to build a relationship with your target audience and remain relevant to them, so they stay loyal to you. It is mainly a question of how you wish to segment. One option is to segment and personalize in relation

Web Design

Are Your Images Helping or Hurting Your Business?

These days, images are an essential part of marketing a business. There are so many different types and uses for images, it’s easy to develop a “scattershot” approach where you grab the first image you see and decide to use it. There are several problems with this, though – both in terms of your brand and with copyright issues. Let’s look at a few areas to consider. A Unified Look to Your Business Every image you choose should support your

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