Creating a membership website is a lot of fun, but it’s often hard to think of what to include within it. The vast majority of websites offer their members similar offerings and although you need to at least stick to these basics. I would advise you to go beyond that, because the more you can pack into your membership area, the more in demand your membership will become and the better your membership retention will be.
This could be a list of resources as well as a list of terms so that members can easily understand all of the terms used in the content, information products, videos, forum, etc. It’s always best to assume that some of your audience don’t understand everything, a glossary allows you to explain everything that you can.
The most popular membership websites have a forum or message board for members to speak to each other as well as to the leaders and coaches who are running the membership site. It builds community, and I know of people remaining members of membership website simply to continue the regular engagement with their friends on these forums.
Permanent and Temporary Content
Ideally your membership website wants both temporary and more permanent content to continuously flow through the site. The core content of the membership site should be around all the time and some should drip in based on where a member is in their membership program. This will help you retain members as something new is always coming and it’s this knowledge and fear of missing out that keeps people hanging around.
Utilizing video is always a good thing in a membership website, in fact this is the most often used resource for passing information over to members. Whether it’s a “how to” do something, interviews, courses, or something else, video always enhances a membership website. You can use PowerPoint and your own voice to produce videos easily, and this is how I do most of the ones I use.
Learning how to do something is a good reason to join a membership site and if you have a few courses that your members can get a certificate for finishing, all the better. It will make them want to stick around and complete the course. Once again with modern technology this isn’t that hard to implement.
At least once a month, include a full-fledged new information product for the membership to use and implement. Information products can include eBooks, video, eCourses, and more but can also be sold individually on their own outside of the membership, allowing you to maximize revenue.
If you are like me, then you love a good checklist that you can follow along with to get things done. You can include checklists about how to use the membership website as well as checklists about how to do something your audience wants to do. There are so many options for you to fill your membership up with, that will prove useful to your members.
The most important resource to include in your membership site is you. You must be actively involved within the forum, with making videos, with writing content and as a cheerleader for your members, especially cheerleading. That’s why people are joining, after all.
Filling your membership site up with useful and unique resources should become your long term goal and something you are passionate about especially as your members grow. You’ll get lots of ideas directly from the members, so don’t worry just ask them in the forums. The important thing is to get started with a minimum and build as you go along to make your membership more valuable with each passing month.