Integration of mobile applications and website is a very common practise today. Today’s consumer demands ubiquitous computing in order to access the desired information anywhere and everywhere. The share of mobile users is consistently increasing and the companies must look for ways to appeal these users. Mobile applications and website integration is one way to increase your website traffic.

Integrating mobile applications to a website is not an easy task. There is no simple formula for good web-app integration in a short time with minimal effort. Several factors must be considered in the web-app integration process. Two variables that directly influence this process are security and scalability.

Security – Web-app integration brings security challenges with it. In order to ensure that the information is not leaked, an effective web-app integration process should ensure proper implementation, coding, and develop methods of authentication.

Scalability – The application should have such an architecture that facilitates the management of information and allows the developer to grow that information however they need to.

How to Integrate Mobile App with Website

Websites are the gateway to your business. They allow you to share your company and product information with your readers and customers, but mobile applications are necessary for user engagement. You can integrate these two marketing channels to bring more traffic to your websites and turn your visitors into customers.

We are sharing some tips on how to integrate your mobile app with your website. You may apply these simple techniques to your marketing strategy and achieve a higher conversion rate.

Drive mobile website traffic to your mobile app

Mobile apps usually provide a better and smoother browsing experience as compared to mobile websites. Mobile applications are more efficient and robust, and are better designed to engage a mobile user. Slow navigation and longer page loading time may cause your visitors to close your website, but a mobile app keeps them engaged due to their increased functionality and more responsive interface.

Keep the core features in your mobile app

A good mobile app should retain the core features of your website. The basic functions, colour theme, and user interface should be similar. Your customers and readers may feel unrelated to your mobile app if it does not have your website’s most used and most loved features. But it does not mean that it should be a replica of your website. Augment the functionality and user friendliness of your mobile app by adding some unique and innovative features.

Provide Your Users with a Seamless and Consistent Mobile Experience

Another important factor for web-app integration is the continuity of experience. Make sure that your app and website efficiently pull in user information and offer them a seamless experience. For example, Amazon allows its users to add items to their shopping cart using the website and continue the checkout process on the mobile app.

To conclude, mobile app and website integration has become an essential part of marketing strategy today. It significantly improves your conversion rate and user engagement.

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