An autoresponder allows you to send a series of pre-written emails to people that subscribe to your list. Each person who subscribes to your mailing list will start at the beginning of the autoresponder series and follow through the sequence you have programmed, finishing with the last one. Every business especially those that market products or services online should utilize autoresponders and below are a few general tips.
Understand What You’re Promoting
Prior to creating your autoresponder series it’s imperative that you know what you want to promote. Each email you create should then build up to and promote the items you have ready to sell to your audience.
Know your Audience
If the content you used to get people to sign up to your autoresponder series then you are more likely to get a good response from your autoresponder series. Ensure that each message is directed carefully to the audience you have attracted and write it so that people can understand what you are saying.
Promote Evergreen Items in the Series When It’s Right
If you plan on using the same autoresponder series for some time, then you should tailor the content and the items you promote so that they remain relevant today, tomorrow and into the future.
Promote Date Sensitive Items Differently
If you have a date sensitive item to promote, it’s best to send a specific message to all subscribers at the same time, so that everyone receives the information in good time. Autoresponders should not be used to promote time sensitive information, unless you have plenty of advance notice, simply because subscribers will receive the information at different times. Some might even receive it after the date has past.
Whenever someone new subscribes to your autoresponsder series, set your autoresponder to send the first message straight away, by doing this you keep the attention of your subscriber while they are still motivated.
Choose an Appropriate Order
When you create your series of messages it’s important to ensure that the order of the series doesn’t compete with any other emails that you’re sending to your audience. You want each series if you have more than one autoresponder series to go out on different days, so pick your schedule carefully.
Remember the Call to Actions
Every email you send should include a call to action and an offer to let them click through to make a purchase. You don’t need to wait for the end of the autoresponder series to start asking your audience to purchase. You want to ask for the sale or some sort of action in every single email that you send. Remember, once they make a purchase you can move them to a new list of customers and take them off the autoresponder list promoting that product and give them an entirely new series.
Whenever I design an autoresponder series I like to focus of really giving value to the people that subscribe, this means that I give information that I could easily charge for in exchange for an email address and the opportunity to promote myself.
Trip Wire Marketing
If you sell a high value item you might consider developing some sort of low cost product or service that you can promote. The theory being that it’s an awful lot easier to sell a ten dollar product (report) than it is to sell a $1,000 one, and once someone becomes a customer and experiences the value you give, it’s also an awful lot easier to sell to them again and again. This means that, that $10 sale might very well become your next $1,000 sale, with just a little extra marketing.
Track, Track, Track
Nothing is ever done without tracking and studying the results, you can’t know for sure what is working and not working unless you track and meassure. Sales are only part of the answer when it comes to whether or not your autoresponder is working as well as it should be.
The worst mistake any only business can make is not to create an autoresponder series, because simply put, they work even when you are asleep and the people that sign up have pigeon holed themselves so you know exactly what they are interested in.