If you want your website to generate leads, business and work for your business then there is a lot more to designing a website than putting up something pretty looking. Your website needs to speak and engage your audience in a way that describes your business to them in words they themselves would use. It should reflect boldly your unique selling proposition (USP) or as some call it, your value proposition statement.

What Is Your Unique Selling Proposition (USP)?

This is something you and only you can do for your customer. For instance, perhaps you “…deliver widgets on time, every time, no exceptions.” A USP describes what you do in a unique way, describes whatever action you will do for your customer, with a guarantee, in a short, simple way that your audience understands. Essentially it says what makes you so special and why your customer should agree with that and buy from you.

Let me give you mine as an example

“I help businesses identify realistic online goals and then I help them achieve these goals using website design, content marketing, and conversion rate optimization

In order to ensure that your website reflects your USP, you will need to be sure to include the information necessary to get across your message.

Does Your Website Reflect Your Unique Selling Proposition (USP)?What Your Website Should Do

List the benefits your products or services provide

Your target audience wants to know what’s in it for them and how your business helps them so don’t make your website about you. Instead list your customers’ problems and how your products and services solve these problems.

Explain why you are the best person to provide the product or service

Everyone likes to think they are the best. And, of course you are the best to provide the product or service for your particular audience, aren’t you? Can you prove it? Offer proof that you’re the best, tell your audience and show them why you are.

Show samples of your products and/or services when possible

Letting your audience see what your finished products or services look like is a great way to help them make the choice to buy from you and to see how you’re different from your competitors.

Have a clear and understandable way for your audience to do business with you

It’s important that your audience knows exactly what you do and how to do business with you. Don’t hide your order button or contact button, instead make it super clear from the moment they visit your website.

Answer what sets your business apart from the competition?

Don’t mention your competition’s name, but do show how you’re different through your examples, words and actions.

Reduce confusion about your USP to your audience

Speak to your audience via your website in a way that shows your audience that you know who they are and what they stand for. After all, even your unique selling proposition is about them, not you. It’s about how you can serve them and solve their problems.

Deliver the USP within the first four seconds

On your website, this information needs to be “above the fold” and very clearly up front. It should also be understandable and readable on mobile technology to ensure that your audience can understand your unique selling proposition easily.

Your USP needs to be kept in mind for every aspect of your website, every blog post you write, and how you deliver the work or product to your audience, by doing so you will increase exponentially the conversion rate of your website.

Does Your Website Reflect Your Unique Selling Proposition (USP)?
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.