Every single business needs to have a perfectly branded website, as this is the place where all of your online marketing efforts begin and end, it’s the centre of your universe and all of your social media and other online marketing channels act as satellites directing people back to your website. Having just any old website will not do your business any favours, in fact it’s more than likely to
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The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook Groups is an excellent tool for making large numbers of people aware of your business, your products or services, and your message. For dramatic increases in the visibility of your company, you might: Search Groups for interests that you would expect your customers to have. For example,
While word of mouth marketing is undoubtedly powerful, choosing the right strategies for your business may pose a challenge. This article aims to show you a few of the best methods you could use to increase word of mouth activity from your customers. Before taking steps to focus on word of mouth marketing, you need to make sure there is a solid foundation in place. Even the most amazing marketing
News agencies come in all shapes and sizes nowadays and many of them are desperate for good original content, which means that it’s never been easier to get the word out about your business using a press release. However, it’s important to know how, why and to whom you should send a press release if you want them to help your business. One sure fire way is to ensure that
Profiling your customers is one of the most valuable things you can undertake, the list of why it’s valuable is almost endless. Customer profiling has been undertaken for as long as people have been involved in selling products. Customer profiling is why the sweats / candy are at the checkout isle when you go shopping, and why specific toys are at child’s eye level in department stores. It’s also why
Visual Content Marketing Mention content marketing to most people and they thing of content marketing as producing text based content, typically blog posts, product reviews and education material. While that is true, that’s not all content marketing is. Engaging content also consists of images, infographics, logos and other visual elements of your business, such as your website’s or blogs look and feel. All these visual elements matter when it comes
Twitter is fast becoming one of the most popular and quick tools available to help focus on strategy and promotion online. With a maximum number of 140 words, you don’t need to spend a lot of time writing updates about your business in a lengthy blog post. By taking the time to learn this easy concept, you are well on your way to having a loyal group of followers who
So, you’ve thought about your business, picked your niche, and now you’re ready to get started. Before you start, do go your favorite search engine and enter your key terms in. Chances are, you’re going to find quite a few hits for your search. These are all people you’re going to be competing with. The key to succeeding in your business is having a USP – a unique selling point.
Creating and identifying your personal achievements is important to your business. Goals will help you stay motivated and help you break down what can be a momentous task into small manageable steps. Here are some tips to help you create your own successful personal achievement plan: #1 – Chart your goals. Keeping track of your goals is important. You may want to start by charting down all of your goals
Nobody likes cold calling. Not the person who makes the call and certainly not the person who receives it. Unfortunately, many businesses still rely on 20th century outbound marketing tactics like cold calling because they simply don’t know a better way of producing leads. Inbound Marketing is that better way. It’s a systematized process to take a stranger and turn them into a committed customer. And what makes inbound marketing