Working with an Subject Matter Expert will help you create better services and products for your audience. The reason is that you’ll get the right information at the right time from the right people, so that your audience knows it’s the real thing. Get Started Right Always be polite to your SME so that you can make them want to be around you to talk to you about the topic.
Getting effective press coverage isn’t difficult if you understand how to get the attention of the right journalists. It’s no different from marketing your business to your audience. Know your audience, understand their needs, and then deliver the solution to them. The right journalist has a need (a compelling story to share), and you can give them that. You just need to know how to get them to share your
Email marketing is still the most effective type of marketing ever invented. Unfortunately, it’s also an easy place to make mistakes or even overlook the obvious. The point of email marketing is to build relationships, educate your audience, and convert them to customers. If they’re customers already, the point is to educate them and then convert them to buying something else. Here are ten mistakes you’ll definitely want to avoid.
Search engine optimization (SEO) is something every single small business owner should understand, at least to some extent. Whether you’re a blogger, a service business, a producer of something, a marketer, or you own a bricks-and-mortar business, SEO is important if you want to generate plenty of visibility for your business within the search engines. SEO isn’t a difficult concept to understand and isn’t all about keywords, meta tags, etc.,
Your value proposition (VP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need to be able to identify your VP (which is also called a Unique Selling Point or USP), and you need to be able to tell others about it. Differentiate Offers from Competitors You’ll need to study your competitors so that
One of the hardest things to do if you have a service-based business is to figure out what your fees should be. You have to realize that there are two types of value. One is economic based and one is perceived value. What you want to focus on when creating your pricing is the perceived value you offer to individuals. Boost Your Perceived Value You can boost your perceived value
Every single website should make use of well written and skillfully crafted content, sadly most don’t with many website owners simply throwing together someone on the fly and that being used for years. If you want to write great website content so that you stand out from the crowd and engage your audience, there are one a handful of things that differentiate great content from the not so great. If
These are some examples of various types of visually effective ads using all sorts of techniques to get the attention of the audience so that they buy their goods and or services. They are all visually pleasing and use the elements of visual design to get their point across using few words. Jardiland Light Dog Biscuits This is a cute ad that went viral on Twitter. It elicits humor but
One of the most important skills you can learn when trying to improve your copy-writing is the art of persuasion. Using persuasion with words is a skill that you can learn if you understand how to do it and it will ultimately improve every aspect of your content marketing. Let’s go over some common persuasive writing techniques used by the pros. Ask Rhetorical Questions This is a question that you
Social media is so open and transparent that often it can seem like a daunting task to get people to follow your lead, but the reality is that it’s all about psychology both getting people to follow you inline and offline. If you’re seen as an authority in your niche, and you are committed and consistent about getting a particular result, you’ll be able to influence all types of people