Tag "word"

How to Secure Electronic Payments

Ensuring that your customer electronic payments are secure is very important because if anything goes wrong, consumers will lose trust in your business. There could also be high financial costs now and in the future, due to the lack of trust consumers will have for your business if word gets out. How Payments Work Electronic payments all go through the same type of system. Whether it’s a card used in

What is Viral Marketing?

Viral marketing always seems like an impossible dream – a method of marketing so super-secret that if it doesn’t involve cat pictures on Facebook, it just won’t work for the average person. Let’s look first at what viral marketing really is. Viral marketing, stripped of its mystique, is any strategy that encourages content consumers to share the content they consume – allowing for an exponential growth in the reach of

Your Spellcheck Is Lying to You – Why You Absolutely Must Proofread

Proofreading is a tedious task and one that seems less and less important nowadays with the miracle of modern day spellcheckers. Just click on spellcheck and let the machine do it for you if it doesn’t show you as you are typing. The only problem is that the spellcheck is often wrong and without that little red or blue line we all assume it is right. Although most of us

What is a White Paper and Should You Use Them?

A white paper is an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision. If you offer a product or service to business owners, white papers are an excellent way to explain your solutions to your audience. They work especially well for complicated issues that require some measure of education for the buyer to understand. The Purpose of a White Paper A white

Email Marketing Conditioning Your Prospects and Customers

As a business owner you should ideally have a heathy supply of prospective customers as well as customers, it’s important from a business point of view to stay in touch with these people as often as possible. You should add these people to your email lists, segmented according to where they are in the buying cycle so that you can really target your messages according to their needs. Tell People

How to Turn Your Best Customers into Your Biggest Assets

If you were buy a new automobile or mobile phone and a trusted friend mentioned that a particular make you were interested in purchasing had faults but another model was much, much better, if you are like me you would sit up and take notice. This is because consumers trust their friends, family, influencers and authority figures to make recommendations about products and services to them, in addition there are

Could Poor Testimonials Affect Sales?

Do you know what your customers think of your business? If you don’t know, you might need to find out because what they are saying could be affecting your bottom line (sales). The Importance of Customers Without customers you don’t have a business, because customers are the backbone of any business, this includes businesses online and offline. Customers want to be treated in the same fashion online as those offline,

What Is Earned Media and How Does It Apply to My Business?

There are three types of publicity (exposure) available to businesses, namely “owned,” “paid’ and “earned.” Each is important to the success of your business, but none is more important than earned media. Earned media by its very nature is the best publicity you can hope for, and while you do not pay for it, and cannot control it, you do earn it, through your actions. Earned media is a far

How to Demonstrate Respect without Speaking

According to anthropologist Edward T. Hall, up to 60 percent of all human communication is non-verbal. Think about that for a minute, it’s quite remarkable and understanding this fact will help you learn how you can demonstrate respect to others without ever opening your mouth. This is a tremendous skill to learn because the more you listen and the less you speak, the more people will respect you and perceive

Wrapping Up Word Of Mouth Marketing

This series of blog posts about word of mouth marketing (WOM) gave you a lot to think about. You’ve learned that word of mouth marketing can be an impressive and powerful way to build your brand. It can be incorporated into any marketing strategy no mater if you do B2B or B2C selling. You’ve learned that even the most amazing marketing campaign will struggle to make an impact if consumers


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