If there is one thing that is always true about word of mouth marketing, it’s that it’s never easy to accurately track the direct results of it. Short of wiring all your customers with microphones and cameras, there’s just no way of knowing exactly what they say to their friends about your product or service. This is precisely why many companies decide to not focus actively on word of mouth
Tag "word of mouth"
“Word of mouth” is traditionally thought of as something that happens mostly in face-to-face settings. In fact, the statistics support this: a study by Journal of Advertising Research showed that 75% of conversations between consumers about brands take place offline. Also according to them, 15% happens over the phone and “just” 10% takes place online. That does not, however, mean that it can’t be worthwhile to construct word of mouth
Launching an advertising campaign that spurs word of mouth activity is no easy feat. Most of the TV ads seen running day after day are created with that exact goal in mind, but how many of those are actually memorable or worth talking about? Not many… There are a few basic ingredients that can be used to create an advertising campaign that gets people talking. Not all of them have
Over the next few days I’m going to tell you all about word of mouth marketing, you’re going to learn about the importance of word of mouth marketing in business and how to encourage it. You’re going to learn how to incorporate it into your social media, email and even mobile marketing efforts. To start though, I’d like to talk a little about what word of mouth marketing is and