Tag "women"

How to Go with Your Feminine Flow as an Entrepreneur

Many people are under the assumption that women are weak, powerless, and don’t succeed in business due to that. But, nothing could be further from the truth. Women are truly amazing in their ability to persevere. Just watch any woman laboring during child birth and you’ll know that women know how to get through a difficult time in order to experience the prize at the end. You can use those

Challenges and Concerns Facing Female Entrepreneurs

In an ideal world becoming an entrepreneur would be the same for men and women, however sadly it’s not an ideal world and any women wanting to become an entrepreneur will have to overcome some perceived challenges. These challenges can be overcome with some perseverance and a little education. Let’s have a look at some of these challenges and possible solutions on how to deal with them… if you have

Examples of Profitable Podcasts

Podcasts are a great way to speak to your audience in a very intimate way. Think about what people are usually doing when they listen to podcasts. Usually they are driving, walking, or even bathing. They listen to podcasts when they cannot look at visual content. Following are eight examples that show just how profitable podcasts can be. Tim Ferris Show If you’ve heard of or read The 4-Hour Workweek

Defining Leadership in Today’s World

Leadership in today’s world requires new leadership values. No longer is a leader simply a person who can make a good and inspiring speech. Today, a leader faces challenges of huge political, economic and environmental proportions. A leader should have the ability to convince followers (and others) to change destructive habits, be good communicators and focus more on the participation of women in leadership roles. While in the past, civilizations

Want to Succeed in Marketing on Pinterest? Learn from these Real Life Examples

Pinterest is one of the fastest growing social media platforms. If you follow the success people are having with social media, you have no doubt heard some great stories of how great it is for marketing purposes. In fact given that the majority of its users are women, if your business markets to women you definitely need to seriously look at Pinterest. Sound too good to be true, the truth

How to Demonstrate Respect without Speaking

According to anthropologist Edward T. Hall, up to 60 percent of all human communication is non-verbal. Think about that for a minute, it’s quite remarkable and understanding this fact will help you learn how you can demonstrate respect to others without ever opening your mouth. This is a tremendous skill to learn because the more you listen and the less you speak, the more people will respect you and perceive

Men Shoppers Versus Women Shoppers

There is a saying that women shop, and men buy and in my opinion this is true, men are more likely to make a faster decision if they believe they are getting good value, while women are more likely to take their time understanding the companies values in addition to the quality of the product before buying… although saying this, my wife loves to buy items on sale and always

Who Uses Pinterest?

Pinterest tells us that according to their demographic data, almost seventy percent of their users are women between the ages of twenty-five and thirty-four, and about half of them have children. Consider that for a minute, if your business is marketing to this niche audience then you need to be using this social media network. Pinterest users spend roughly fifteen minutes per day on the website, they share a variety

Selling to Women, What Motivates Women to Buy

Selling to women is something every online business owner needs to consider, according to the Marketing to Women Conference, eighty-five percent of buying decisions are made by women. This is a massive market segment that you simply cannot ignore or just hope to please, it’s therefore an important aspect of online marketing. With more than ninety-four percent of these women having access to the internet, it becomes clearer that you

How Do Men Shop What Motivates Men to Buy

How do men shop, in my experience men tend to think logically when making purchase decisions. Men tend to determine that there is a problem, they evaluate the alternatives, and then they make their purchase. Most men are motivated to buy anything based on a perceived need. Once men recognize the need or identify a problem that needs to be solved, they go through information seeking. What do they know


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