Have you noticed that many businesses utilize a membership business model and most of us don’t even realize, we’re so comfortable with it? For example I can remember joining a video club and showing my membership card every time I wanted to rent something, I’ve been a member of a gym, a drinking establishment and even a golf club. It’s obvious the concept is lucrative but how do memberships, really
Tag "white papers"
Have you noticed that newspapers, magazines, and large media companies often produce well researched and unique content on a regular basis? And while content marketers are able to find similar information, it’s a lot more common to use information from other websites because it’s easier. Long before the Internet existed newspapers and magazines learnt how to work completely differently to produce great content. How do that do this? Let’s look
A white paper is an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision. If you offer a product or service to business owners, white papers are an excellent way to explain your solutions to your audience. They work especially well for complicated issues that require some measure of education for the buyer to understand. The Purpose of a White Paper A white
The best way to learn anything is from watching what the leaders in the industry do to be successful. You may not have as large a budget as them, or understand as much as them, but you can repeat what they do on your own scale and experience a lot of success. You can learn a lot of lessons from leaders in mobile marketing. TradeMob – This is a group
It used to be that you could throw up short blog posts, for years, and call it a day; all the while, still raking in the money. But today, people are more savvy and are requiring more out of their online destinations than a few short blog posts. Today, to truly establish yourself as a thought leader, and an authority you need to create longer, more in depth content that
All successful businesses require a consistent flow of new leads. One of the best sources for those leads is LinkedIn, the world’s largest business social network. Each month LinkedIn attracts 184 million unique visitors. That’s a lot of potential customer’s no matter what industry you are in. (1) Many people who try marketing on LinkedIn make one of two mistakes. One group of marketers are overly promotional. They join groups