A white paper is an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision. If you offer a product or service to business owners, white papers are an excellent way to explain your solutions to your audience. They work especially well for complicated issues that require some measure of education for the buyer to understand. The Purpose of a White Paper A white
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I’ve been publishing content on a daily basis for well over a year now, and by being so active I’ve learned a few things. Content marketing is in theory easy, all you have to do is create content, publish it and sit back and reap the rewards, however in practice it’s not quite so easy and its hard work, real hard work if you want to succeed at it. Creating
Gated content is content that is only available to readers who agree to provide some information in exchange for reading the content. This could be an email address, cell phone number or other information. To use gated content for lead generation, it’s important that you understand which content is best for using this way and which content is not. Don’t Block Everything To use gated content best, it’s important that
Content marketing is all about knowing the needs of your audience and then producing content that meets these needs and really engages your audience. However consistently producing fresh and engaging content isn’t easy, it takes times and therefore money. Imagine being able to produce one piece of content and then being able to use it, multiple times this is what content repurposing is, it allows you to quickly boost the
Every good document starts with an outline. Most people shudder at the thought of writing an outline. But, it still remains the very best way to ensure that you include what you want in your vision, so that when you share it with others it requires no explanation. In addition, you have to remember that it’s your business, and your vision. Your job is to communicate it accurately to your
It used to be that you could throw up short blog posts, for years, and call it a day; all the while, still raking in the money. But today, people are more savvy and are requiring more out of their online destinations than a few short blog posts. Today, to truly establish yourself as a thought leader, and an authority you need to create longer, more in depth content that