Tag "website"

Ways Videos Can Drive Traffic Away

Videos seem to be everywhere online and it’s obvious to see they appear to be booming in popularity, so business owners can be forgiven for thinking that videos could be a great way generate additional traffic to their website. However, it’s not as simple as that and there are actually a number of reasons why videos can actually drive traffic from a website without the small business owners (website owner)

Why You Should Design for Your Users

User-centric design focuses on the needs and wants of the user at every stage of the design process. The audience, purpose, and context are all filtered through the user’s experiences. Even the language used is based on the user. Improves User Experiences The right design will make your users want to come back to your website and keep coming back and using it. If they have good experiences with the

What to Do about False Positives

Some types of security, especially the likes of Norton and McAfee, sometimes give users a false positive. For example, you find a game that you want to play and you you have other friends that play it, but it comes up as “dangerous to download”. Or you run a scan and it says you have viruses that you realize are really programs that you use regularly. What do you do?

How to Recover if Your Website is Hacked

If you have a business is online long enough, your site will be hacked its simply a matter of time and luck. You can put in all the security measures and monitor your website all you want but once you get popular enough, hacking attempts and eventually getting hacked is bound to happen. So whilst you need to do whatever you can to keep it from happening, it also means

How to Understand the Language of Your Audience

When someone comes to your website, blog, social media page or group, ask yourself does this person feel at home? Your audience should come to your online real-estate and feel as if you know them. The best way to accomplish this is to get to know the language of your audience, and then use that same language. Be Concise On your website, it’s important that the language you use is

Steps for Preventing Website Hacks

When a website gets hacked its not just your website that threatened its your whole business, a website that is hacked is quickly blacklisted resulting in no website traffic, but what is often overlooked is as your domain name is a blacklisted this impacts your emails. The end result being a disaster if it goes on for too long, this is why being hacked is a fear almost everyone that

How Important Is SSL?

Secure sockets layer or SSL is a type of security that protects customer names, phone numbers, addresses, credit card numbers and other sensitive data. It’s very important if you deal with anything to do with customer data or if you want your customer to feel as if you treat communication with them as important. It’s also becoming important for SEO now that Google is supposedly using it for ranking purposes.

Where and How to Find Speaking Events in Your Niche

As a business owner who likes to speak, you need to find speaking engagements in your niche. It’s not as hard as you imagine if you’re truly involved with your niche. You need to join Facebook groups, join LinkedIn groups and attend their events, if you want to be able to then be able to speak at them. Local and National Speakers’ Bureaus At each locale and even naturally, there

The Future of Podcasting

I know of some people that are saying that podcasting is the new way of blogging. However, there are still many impediments to podcasting becoming as simple as blogging… because lets face it blogging is as easy as writing. Having said that, as podcast technology improves and the ability to stream and listen anywhere becomes commonplace, podcasting will have a strong future. iTunes According to iTunes, there are over 250K

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