Tag "website"

Why Pay for Facebook Advertising?

Many new business owners don’t even consider the option of paying for advertising online, in many cases this is because they have a small budget. In other cases, it’s because they believe the hype that free traffic is easy to get and that it will be their main source of visitors to their website. However, while it is true that there are numerous methods for generating free traffic, it will

Five Ways to Make It Easy for Your Audience to Share and Engage

It never ceases to amaze me how many people spend the time creating great content only to fail in allowing their audience members to easily share their content. There are a number of ways to make it easy for your audience members to share and engage with your content online. Allow Commenting at Your Blog Turn on commenting underneath your blog posts. In this way, people can engage with your

Ten Ways to Repurpose and Refresh Old Content

Repurposing content is one of the best ways to produce high quality content consistently without taking up too much time each month or paying a fortune for writers and bloggers to create it. Almost everything old can be made new again through repurposing content. Here are ten ideas that can help you transform an ordinary article or blog post into an all-new, exciting format. 1. Top Tips Make your article

How to Create Your Own Editorial Calendar

An editorial calendar helps anyone that regularly creates content for business, promotional, sales or content marketing purposes, there are a number of ways you can create your own editorial calendar for your own business.. It will depend however on whether or not you are running a website or a blog and for those that don’t know your blog should be part of your website. If you are running a website,

Ways Videos Can Drive Traffic Away

Videos seem to be everywhere online and it’s obvious to see they appear to be booming in popularity, so business owners can be forgiven for thinking that videos could be a great way generate additional traffic to their website. However, it’s not as simple as that and there are actually a number of reasons why videos can actually drive traffic from a website without the small business owners (website owner)

Why You Should Design for Your Users

User-centric design focuses on the needs and wants of the user at every stage of the design process. The audience, purpose, and context are all filtered through the user’s experiences. Even the language used is based on the user. Improves User Experiences The right design will make your users want to come back to your website and keep coming back and using it. If they have good experiences with the

What to Do about False Positives

Some types of security, especially the likes of Norton and McAfee, sometimes give users a false positive. For example, you find a game that you want to play and you you have other friends that play it, but it comes up as “dangerous to download”. Or you run a scan and it says you have viruses that you realize are really programs that you use regularly. What do you do?

How to Recover if Your Website is Hacked

If you have a business is online long enough, your site will be hacked its simply a matter of time and luck. You can put in all the security measures and monitor your website all you want but once you get popular enough, hacking attempts and eventually getting hacked is bound to happen. So whilst you need to do whatever you can to keep it from happening, it also means

How to Understand the Language of Your Audience

When someone comes to your website, blog, social media page or group, ask yourself does this person feel at home? Your audience should come to your online real-estate and feel as if you know them. The best way to accomplish this is to get to know the language of your audience, and then use that same language. Be Concise On your website, it’s important that the language you use is

Steps for Preventing Website Hacks

When a website gets hacked its not just your website that threatened its your whole business, a website that is hacked is quickly blacklisted resulting in no website traffic, but what is often overlooked is as your domain name is a blacklisted this impacts your emails. The end result being a disaster if it goes on for too long, this is why being hacked is a fear almost everyone that

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