Tag "website"

Six Steps to Help Measure Your Social Media ROI

Social media marketing can be a highly effective way to ensure that your audience hears about your programs, products and offerings, after all we all seem to use social media. But, if you begin without any sort of plan, it will be hard to know whether what you’re doing works or doesn’t. Each time you decide to do anything on social media, you need to set a monetary or numerical

Important Factors When Sending Mass Emails

Sending mass emails is the way you send information to your audience. But, there are some factors you need to consider whenever you want to send out mass emails. You cannot just send them to anyone you want, regardless of how you obtained the email address. To be on the safe side, follow these tips. They Must Have Chosen to Opt In When you use an autoresponder system such as

How to Write Good Meta Tag Descriptions

You might not even realize it, but meta descriptions are still extremely useful and while Google says that meta descriptions don’t affect how high your content appears in searches, it will affect whether or not your audience clicks through to your website. And for the record, the more people who click through, the more Google will rate your content as important and rank you higher in the search engines. Why

How to Enhance Your Customer Touchpoints

A customer touchpoint is basically all the times that a business makes contact with or touches their customer. Ads, reviews, social mentions, websites, your store, your email list, and direct customer service are all examples of customer touchpoints. These are all opportunities for your customer to learn to know, like, trust, try, buy and refer you to others interested in you. You can no doubt see why it’s important to

Is PPC a Good Affiliate Marketing Strategy?

The hands-down best method for affiliate marketers is to build a website and a community, provide amazing and consistent content and then recommend goods and services to your audience. But, sometimes you just don’t want to do it that way and so you may consider PPC. Pay-per-click marketing means that you pay each time someone clicks on your advertisement for the product, whether they buy or not. You only get

How to Write if You’re Not a Writer

As a business owner you’re called on to manage a variety of tasks. Due to the importance of content, one of those tasks is writing. You have content to create. This can be a scary and potentially overwhelming concept. Many people fear writing or put it off because they don’t consider themselves to be writers. Good news! You don’t have to be a “writer” to write good content for your

Top Five Social Media Marketing Tips

Social media marketing can be very lucrative, but you need to ensure that you’re doing all you can do to make it work. Today, there are many things you can do for free, but there are even more powerful solutions if you use a little bit of money to market yourself on social media. Social media is one of the most powerful ways to market your business, build a community

13 Steps to a Secure Website

There are many things to consider about building a website. Once it’s built it’s not over. You have a shiny new website, but if you’re not careful it can become a nightmare. How secure your site is depends on the choices you’ve made before, during and after it’s built and published. 1. Choose the Right Platform There are many different types of website builders, content management systems (CMS), and platforms

Is Your Business Not Profiting Like It Should? Check These Things Now

As a business owner, you sometimes discover that even though you think you’re doing everything you should, you’re just not making the kind of profit you thought you would. This is not that uncommon and there are things you can check to improve your profit with just a few tweaks. Know Your Gross Profit Margin The first thing you should always know at the drop of a hat is what


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