Tag "website visitors"

How to Improve the Readability of Your Content

There are a number of ways content markers employ to make content more readable, this gives a better customer experience and a much better chance to convert website visitors into buyers and then into long term customers. Font Type There are two classes of font; serifed and sans serif. Serifs are the little curls on letters, such as on Times New Roman. Sans serif lacks these curls. Good examples would

Why Affiliate Marketers Need a Email Mailing List

There are a lot of people trying to run successful affiliate marketing businesses without a email list, many still think it’s old-fashioned or erroneously believe it doesn’t work. But email marketing still happens to be the most effective form of marketing that exists. If you’re not convinced, let’s look at a few of the reasons you need an email list as an affiliate marketer, in fact every business needs one.

How Many Website Visitors Will I Need to Generate $100,000?

“I help business owners set realistic online goals and then using website design, conversion rate optimization and content marketing I make it happen.” When asking business owners for goals many of them will automatically mention revenue … for example the website needs to generate $250,000 worth of business … $500,000 or a $1,000,000 plus. Knowing this helps me to understand where you want to be, why you want to be

How To Determine Your Online Marketing Goals

I’m fortunate in that I know an awful lot of business owners and unfortunately these otherwise extremely smart and switched on people seem to lose touch with all reality when it comes to online marketing. They seem to go with whatever they believe is the current trend and of course they believe all the hype about what is and what isn’t working that someone at some networking event told them.

Why Unique Content Matters Even with Guest Blogging

You have no doubt heard that you need to have unique content on your websites blog, but did you know that you also need unique content when guest blogging too? Unique content is essential to any blog’s wellbeing and popularity. Google was set up to serve the best and most relevant content to its users, by having lots of unique content Google will send traffic to your website as it

Dos and Don’ts of SEO In 2015

Search engine optimization or SEO is still important today as it has always been and it’s still one of the most important ways of bringing visitors to your website. Search engine optimization involves everything from the layout of your website, to the fonts used, to the content and articles incorporated, not forgetting those so important images. All of this needs to be organized around the idea that you want to

Key Performance Indicators You Need to Track

As an online marketeer, business owner you understand the importance about attracting visitors to your website this is why so much money has been spent on search engine optimization over the years, right? Well, if your website attracts one thousand visitors per week and this generates shall we say, two inquiries per week. By doubling your conversion rate you would generate four inquires per week from the same number of

A Goldfish has an Attention Span of?

The attention span of a goldfish is 9 seconds which is remarkable since it’s actually longer than the attention span of a website visitor which according to 2013 statistics is just 8 seconds. This in theory means that you have more chance of interacting with goldfish who visit your website than you do website visitors of the human kind. The problem with short attention spans and content marketing is that

Repurpose Content for Better Content Marketing

Content marketing is all about knowing the needs of your audience and then producing content that meets these needs and really engages your audience. However consistently producing fresh and engaging content isn’t easy, it takes times and therefore money. Imagine being able to produce one piece of content and then being able to use it, multiple times this is what content repurposing is, it allows you to quickly boost the

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