If I could tell you have to improve your website so that it generated as many leads and sales as you wanted, would you listen to me? Well, let me share with you how I deliver on such promises and then you can see for yourself if your online strategy is working along these lines. The Problem with Web Designers Almost all website designers fail business owners, oh they start
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“I help business owners set realistic online goals and then using website design, conversion rate optimization and content marketing I make it happen.” When asking business owners for goals many of them will automatically mention revenue … for example the website needs to generate $250,000 worth of business … $500,000 or a $1,000,000 plus. Knowing this helps me to understand where you want to be, why you want to be
I’m fortunate in that I know an awful lot of business owners and unfortunately these otherwise extremely smart and switched on people seem to lose touch with all reality when it comes to online marketing. They seem to go with whatever they believe is the current trend and of course they believe all the hype about what is and what isn’t working that someone at some networking event told them.
You have no doubt heard that you need to have unique content on your websites blog, but did you know that you also need unique content when guest blogging too? Unique content is essential to any blog’s wellbeing and popularity. Google was set up to serve the best and most relevant content to its users, by having lots of unique content Google will send traffic to your website as it
Search engine optimization or SEO is still important today as it has always been and it’s still one of the most important ways of bringing visitors to your website. Search engine optimization involves everything from the layout of your website, to the fonts used, to the content and articles incorporated, not forgetting those so important images. All of this needs to be organized around the idea that you want to
As an online marketeer, business owner you understand the importance about attracting visitors to your website this is why so much money has been spent on search engine optimization over the years, right? Well, if your website attracts one thousand visitors per week and this generates shall we say, two inquiries per week. By doubling your conversion rate you would generate four inquires per week from the same number of
The attention span of a goldfish is 9 seconds which is remarkable since it’s actually longer than the attention span of a website visitor which according to 2013 statistics is just 8 seconds. This in theory means that you have more chance of interacting with goldfish who visit your website than you do website visitors of the human kind. The problem with short attention spans and content marketing is that
Content marketing is all about knowing the needs of your audience and then producing content that meets these needs and really engages your audience. However consistently producing fresh and engaging content isn’t easy, it takes times and therefore money. Imagine being able to produce one piece of content and then being able to use it, multiple times this is what content repurposing is, it allows you to quickly boost the
We’ve all heard the hype about video marketing being the best and greatest way to improve conversion rates, to engage more and to sell more products however the facts are slightly different. Based on my own research and statistics I have found that the number of people that watch a video is approximately twenty to thirty percent of website visitors and of these up to eighty percent of people are
When researching keywords, one of the main tasks facing you is to differentiate between profitable keywords and keywords that are essentially junk, this is where most post per click companies fail in my opinion. Keyword research starts with an understanding of your target audience, as well as knowledge of your product or service and how it solves problems for and serves your target audience. Your initial keyword list is really