Tag "way"

Ways to Grow Your Business through Collaboration

Businesses can achieve amazing growth through collaborating with other businesses. With business collaboration, you can reduce risks, increase success, and improve innovation. With the right plans, you can achieve amazing results and make some amazing friends along the ways. Create More Referrals When you work with others, even your competition, you create a situation where you will get more recommendations. The reason is that if you’re good at what you

Eight Steps Toward Becoming a Subject Matter Expert

One way to boost your authority is to become a subject matter expert (SME). A subject matter expert is an authority on a specific niche or topic. For example, if you’re a climate scientist you are likely an expert on climate change. If someone was to need quotes for a report, they might come to you on that topic. If you want to be an SME for your niche or

Steps for Preventing Website Hacks

When a website gets hacked its not just your website that threatened its your whole business, a website that is hacked is quickly blacklisted resulting in no website traffic, but what is often overlooked is as your domain name is a blacklisted this impacts your emails. The end result being a disaster if it goes on for too long, this is why being hacked is a fear almost everyone that

Growth Priorities

Every business will have a growth process and priorities. The basic process is this: first you come into existence, then you reach the survival stage, finally moving on to the success stage of your business where you kind of stay at a status quo of success. At this point, owners feel as if they have it all figured out and can sort of skate on the processes set up. It

Eight Things You Should Never Say to a Journalist

Journalists have difficult jobs that require great attention to detail as well as meeting strict and hard deadlines. This can make them very picky about who they spend their time talking to. It also affects how they gather information for stories. If you’re a pain or hard to deal with, they’re going to put you on their blacklist and you’ll never get press. Never Offer Them Money If you suggest

Direct and Indirect Sales

As a business, the only way to become successful is to generate sales, the more sales you make the better. Businesses are always trying to figure out ways to generate more sales, both directly and indirectly. Direct sales basically means that you sell the service or product directly to the customers, whereas indirect sales means that you sell the product to someone else such as a wholesaler who will then

Rinse and Repeat: The 80/20 Rule in Your Advertising Strategy

As you develop your advertising strategy, it’s important to understand that some of the things you do will work, and some will not work, in fact some will fail miserably. You’ll need to check your metrics to find out what’s succeeding and what’s failing, and then determine what you should do more of and what you should stop doing. Plus, you’ll want to add in alternatives to test along the

The Content Intelligence Assessment You Should Do

Content intelligence is concerned with the data that content produces, for example, clicks, views, responses and so forth. To analyze how well the content that you’re promoting is working, you’ll need to look at your numbers thoroughly. As you study the numbers you’ll discover a lot of information about what other types of content you should publish, why you should publish it, and how it impacts your audience. Let’s look

What Is Your Value Proposition?

Your value proposition (VP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need to be able to identify your VP (which is also called a Unique Selling Point or USP), and you need to be able to tell others about it. Differentiate Offers from Competitors You’ll need to study your competitors so that

Grow an Engaged and Responsive Email List

You know that a healthy email list is an imperative if you want to build a strong business. This is most especially true for online businesses, but it also works for bricks-and-mortar businesses that are building their email lists. An email list keeps you close and in touch with your audience in a way that nothing else does. With an engaged and responsive email list, your income will be boosted

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