Tag "way"

Tips for Writing Actionable Title Tags

A title tag is used by search engines and individuals as information to know what is on that particular page. They usually appear in the tab on your browser when you go to the site in question. In addition they are used as anchor text when you share them on social media and in the search results. To create awesome actionable title tags, follow these tips. Install a Good Plugin

How to Write Good Meta Tag Descriptions

You might not even realize it, but meta descriptions are still extremely useful and while Google says that meta descriptions don’t affect how high your content appears in searches, it will affect whether or not your audience clicks through to your website. And for the record, the more people who click through, the more Google will rate your content as important and rank you higher in the search engines. Why

How to Respond to Unreasonable Customer Demands

Once in a while you’re going to run across a customer that is just mean. They make demands that aren’t reasonable and you feel as if you’ve lost control. It’s very easy to react the same way as the customer when things escalate, but you can respond with some thought and turn it around. And if you can’t, you can always cut them loose. Relax and Keep Calm The first

How to Effectively Clean an Email Marketing List

A clean email marketing list will save you money, ensure that your metrics are more accurate, and help you avoid false spam reporting. Over time, people who aren’t really interested in your offerings end up on your email list due to downloading freebies or other activities. They may have even bought something you’ve sold in the past but the product is retired. Either way, cleaning your list regularly is important.

11 Ways to Improve the Customer Service Experience

As a business owner who serves customers, it’s imperative to find a way to focus on the customers’ experiences and how to make their experiences even better when dealing with your business. There is so much technology today to help smart business owners serve their customers in the way that the customer wants. If you want to be more customer centric (and if you’re smart you do want to be),

Hashtag Horrors

There’s no doubt that hashtags are a major player in viral marketing and when used correctly, they can help gain huge momentum for a marketing campaign. You don’t have to look much further than #SFBatkid – a cancer fighter whose participation in an exciting, pre-planned Batman vs. Villains event proved so captivating that even President Obama became involved. The result for Make-A-Wish foundation was a phenomenal 1,800 hits per second

8 Awesome Tips for Negotiating a Successful Internship

Now that you have a fabulous internship to go to, it’s important to live up to the expectations you set for yourself before nabbing the opportunity. Even with the low or non-existent pay of your internship you can parlay it into a full-time job, or at the very least connections to people who can recommend you for full-time work later. 1. Introduce Yourself Even if you are shy, introduce yourself

How to Brand Yourself as an Expert When the Products Are Not Yours

Affiliate marketers have an interesting challenge when it comes to promoting products and services that aren’t their own. They need to establish themselves as experts but it’s not their products, so how do they do that? First of all, most products being sold today aren’t sold directly by the creator anyway. Therefore, anyone can become an expert for any product if they put their mind to it, get training when

Create the Business of Your Dreams

If you’re considering starting a new business, it’s important to do something that you will really love doing. After all, it’s likely you’ll be living that business life 24/7 – at least in the start-up phase. You may as well love what you’re doing. Do Your Research When you believe you have a passion for something, it’s best to take a step back and conduct some research to ensure that

Cloud Computing – Is It Safe?

Cloud computing is a 160 billion dollar industry. It’s fabulous for small businesses, because now they can compete with big business even if they don’t have the infrastructure to build intranets and all the other things they had to do before cloud computing existed. For example, a sole proprietor graphic designer can now use Creative Suite by Adobe in the cloud for a monthly fee instead of a high up-front


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