Tag "way"

Direct and Indirect Sales

As a business, the only way to become successful is to generate sales, the more sales you make the better. Businesses are always trying to figure out ways to generate more sales, both directly and indirectly. Direct sales basically means that you sell the service or product directly to the customers, whereas indirect sales means that you sell the product to someone else such as a wholesaler who will then

Rinse and Repeat: The 80/20 Rule in Your Advertising Strategy

As you develop your advertising strategy, it’s important to understand that some of the things you do will work, and some will not work, in fact some will fail miserably. You’ll need to check your metrics to find out what’s succeeding and what’s failing, and then determine what you should do more of and what you should stop doing. Plus, you’ll want to add in alternatives to test along the

The Content Intelligence Assessment You Should Do

Content intelligence is concerned with the data that content produces, for example, clicks, views, responses and so forth. To analyze how well the content that you’re promoting is working, you’ll need to look at your numbers thoroughly. As you study the numbers you’ll discover a lot of information about what other types of content you should publish, why you should publish it, and how it impacts your audience. Let’s look

What Is Your Value Proposition?

Your value proposition (VP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need to be able to identify your VP (which is also called a Unique Selling Point or USP), and you need to be able to tell others about it. Differentiate Offers from Competitors You’ll need to study your competitors so that

Grow an Engaged and Responsive Email List

You know that a healthy email list is an imperative if you want to build a strong business. This is most especially true for online businesses, but it also works for bricks-and-mortar businesses that are building their email lists. An email list keeps you close and in touch with your audience in a way that nothing else does. With an engaged and responsive email list, your income will be boosted

How To Get Your Digital Marketing Mix Right

Ensuring that you’re doing all that you can to get your digital marketing mix right depends on your audience mostly, as well as the product or service that you want to promote. After all, there is no point in promoting something to the wrong people in the wrong place, the whole point of marketing is to ensure you are promoting the right products, to the right audience at the right

Email Marketing Tips

Email marketing remains one of the most effective forms of digital marketing that has ever been invented. No matter what you may have read, it’s not dead. As a marketeer you should focus on building your list even when you’re focused on making sales elsewhere. Your list is something you alone own and will enable you to take your business to the next level. Create Effective Subject Lines Getting your

The Key to Joint Venture Success

Joint ventures are a great way to expand awareness, get more leads, and boost sales, I’ve used them for years and I’m always keen to partner up with accountants and business coaches in such ventures. A good joint venture requires that you set up a temporary project with a JV partner who offers complementary skills to yours and who is willing to put into it as much work, time and

How to Provide Real Value to Customers with Content

One of the reasons you create content, other than for search engines, is to satisfy your target audience. In fact, all content should be created with the idea that it should be valuable to your audience or best customers first and foremost. If it doesn’t provide value of some sort to this group of people, then it shouldn’t be created or published. The days of content for content’s sake are

Social Media Marketing Tools for 2017

It’s possible to do it yourself or you might want to hire an expert marketing person (like me) to manage your social media marketing in 2016 and beyond, gone are the days when you could play at this and hope for success… nowadays being active within the correct social media platforms can help businesses become much more successful and customer centric. It’s all about engagement and finding out as much

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