Tag "way"

Grow an Engaged and Responsive Email List

You know that a healthy email list is an imperative if you want to build a strong business. This is most especially true for online businesses, but it also works for bricks-and-mortar businesses that are building their email lists. An email list keeps you close and in touch with your audience in a way that nothing else does. With an engaged and responsive email list, your income will be boosted

How To Get Your Digital Marketing Mix Right

Ensuring that you’re doing all that you can to get your digital marketing mix right depends on your audience mostly, as well as the product or service that you want to promote. After all, there is no point in promoting something to the wrong people in the wrong place, the whole point of marketing is to ensure you are promoting the right products, to the right audience at the right

Email Marketing Tips

Email marketing remains one of the most effective forms of digital marketing that has ever been invented. No matter what you may have read, it’s not dead. As a marketeer you should focus on building your list even when you’re focused on making sales elsewhere. Your list is something you alone own and will enable you to take your business to the next level. Create Effective Subject Lines Getting your

The Key to Joint Venture Success

Joint ventures are a great way to expand awareness, get more leads, and boost sales, I’ve used them for years and I’m always keen to partner up with accountants and business coaches in such ventures. A good joint venture requires that you set up a temporary project with a JV partner who offers complementary skills to yours and who is willing to put into it as much work, time and

How to Provide Real Value to Customers with Content

One of the reasons you create content, other than for search engines, is to satisfy your target audience. In fact, all content should be created with the idea that it should be valuable to your audience or best customers first and foremost. If it doesn’t provide value of some sort to this group of people, then it shouldn’t be created or published. The days of content for content’s sake are

Social Media Marketing Tools for 2017

It’s possible to do it yourself or you might want to hire an expert marketing person (like me) to manage your social media marketing in 2016 and beyond, gone are the days when you could play at this and hope for success… nowadays being active within the correct social media platforms can help businesses become much more successful and customer centric. It’s all about engagement and finding out as much

How to Build a Well Connected Network

One of the ways you can build a strong business is to network with others. Having strong connections can help you in many ways with your business and even your personal life. Use these ideas to build connections that work. You Can’t Outsource It No matter what anyone says when it comes to networking with others, there is no possible way to outsource it. It has to come from you

How to Make This Year Your Best Business Year

Every single year you probably make a resolution to do something more or better. Even if you don’t formally write it down because you’re against New Year’s resolutions, you probably do make it internally. It’s just a human thing to do. Out with the old and in with the new. It happens every year like clockwork. But, it rarely works. Having said that, you can make it work if you

Embracing Your Most Vocal Customers

If you achieve any measure of success, you will no doubt find yourself with a customer complaint that sets off all your alarm bells, tugs at all the wrong emotions, and causes you to feel defensive. But in reality, you should embrace your vocal customers because they can provide you with so much information. Thank Them When someone sends you a complaint like that, the best thing to do is

Your Customers Are the Most Valuable Assets

You’ve heard it before but it bears repeating. Without your customers, you would not exist. Your business would dry up and go away and never be seen again. Customers are truly the blood and life of any business. Your customers aren’t there for you; you are there for them. Remember, they can always go elsewhere. Let’s think about it a little more. Repeat Customers Are Cheaper Than New Pleasing your

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