Tag "voice"

Content Marketing Finding your own Unique Voice

Can you remember reading a well-crafted piece of content by a content marketing professional who knows how to write in their own voice, you will have noticed something special about the tone and the flow of the words? You can feel the passion, the self-expression and the clarity in what they are trying to convey. Have you ever watched a video, a feature film for instance and had almost shed

Ten Tips on How to Create Better Videos

We all want to learn how to create better videos that capture visitors attention and increases conversion rates, the truth is however, that just getting your videos out there is an important step that puts you ahead of your competitors. Contrary to what you might think, you do not have to worry about perfection to use videos for marketing purposes. What you should aim for are well thought out videos,

Email Marketing: What Sets a Great Marketer Apart from a Good Marketer?

Chances are you’ve worked really hard to become a good marketeer however what you really want to do is take your work to the next level and become a truly great marketeer. Being great at anything requires effort, commitment and an understanding of what it takes to move beyond good to great. I’m going to assume you know your audience and have a well-defined niche market and that you’re a

A Woman’s Way to Negotiate Business

There was a time when women weren’t believed to have what it takes to succeed in business. They were expected to stay home, take care of the kids, cook, and clean, because that was their place in society. Business was considered a man’s world – too harsh for females. Things have certainly changed over the years. The consistently growing number of woman-owned businesses has proven that women can be successful.

Five Tips on Becoming a Better Web Content Writer

When most people search the Internet, they are in search of information. There is a lot of it out there. As a content writer, you want them to read your content. Here are five ways that you can enhance your web content writing skills. What makes you good at what you do? Part of it is natural talent. For a creative medium like writing, it is just plain work if

Communicating on the Net

When you’re speaking to someone face to face, it’s easy to understand what they’re saying. After all, we don’t only speak with our mouths; we actually communicate using our bodies too. When face to face, you can read someone’s hand gestures, body language, tone of voice and facial expressions. All of this makes it very easy to understand what the person is saying. Online it’s a whole different ballgame. When


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