Everyone needs a vision and this is especially true of business owners, a vision is what I like to think of as the best sort of daydream, the sort you have in the middle of the afternoon after paying all of your bills. It’s about sitting in a cafe in a far flung land, watching the sunset while working from your laptop. It’s the fanciful but possible potential of your
Your unique selling proposition (USP) should explain to your target audience why your company’s products and services are preferable to your competitors. Really figuring out and writing down your USP is an important part of developing a profitable business. To create a good unique selling proposition (USP) you will need to: Understand Your Target Audience Who exactly are your target audience, are they married, working, what do they like to
If you want your website to generate leads, business and work for your business then there is a lot more to designing a website than putting up something pretty looking. Your website needs to speak and engage your audience in a way that describes your business to them in words they themselves would use. It should reflect boldly your unique selling proposition (USP) or as some call it, your value
So, you’ve thought about your business, picked your niche, and now you’re ready to get started. Before you start, do go your favorite search engine and enter your key terms in. Chances are, you’re going to find quite a few hits for your search. These are all people you’re going to be competing with. The key to succeeding in your business is having a USP – a unique selling point.