Creating your unique selling proposition (USP) is one of those grown breaking moments that helps set a business up for long term success. The process of working out what your USP is and writing down your beliefs and values, and aligning them with your business goals and strategy, will help you to create an action plan for success. If you really don’t understand why you do something, and you can’t
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Your unique selling proposition (USP) should explain to your target audience why your company’s products and services are preferable to your competitors. Really figuring out and writing down your USP is an important part of developing a profitable business. To create a good unique selling proposition (USP) you will need to: Understand Your Target Audience Who exactly are your target audience, are they married, working, what do they like to