Tag "tweets"

Hashtag Horrors

There’s no doubt that hashtags are a major player in viral marketing and when used correctly, they can help gain huge momentum for a marketing campaign. You don’t have to look much further than #SFBatkid – a cancer fighter whose participation in an exciting, pre-planned Batman vs. Villains event proved so captivating that even President Obama became involved. The result for Make-A-Wish foundation was a phenomenal 1,800 hits per second

Where Are We Seeing Native Advertising?

Today you can see examples of native advertising on many popular websites such as CNN.com, Huffington Post, The Onion, Fast Company, The New York Times and various local newspapers, as well as other popular online magazines and websites. The way you can spot native advertising is that it does not look like an advertisement or the old-fashioned advertorial. Instead it’s often sponsored useful content that does not read as an


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