Tag "trust"

Persuasive Visual Advertising Techniques

Smart business owners don’t just create and use random advertisements. Instead, they use a combination of advertising and marketing to gently lead the audience toward not just buying a new product or service, but of living a new lifestyle. By promoting a new lifestyle, you can create a lifelong customer. Using persuasive visual advertising techniques can help. Color Choosing colors for your ads makes a huge difference in the effectiveness

The Benefits of Targeted Messaging

Email marketing in theory is pretty easy, you send a bunch of emails to your subscriber list and watch those sales come in, unfortunately nothing is ever as easy as it sounds. Whenever you send email messages to your audience, the more targeted and focused they are about what you want your audience to do, once they have read the message the more conversions you’ll experience. With targeted email messages

Great Business Leaders are Good Listeners

Becoming a better listener can make you a more effective leader in whatever leadership role you’re in. Whether you’re listening to your kids recount their days at school or in a meeting receiving feedback from your employees, it’s important that you listen carefully and become more mindful of what is said between the lines. As a leader, it’s not always easy to know what subordinates are thinking. They seem to

As a Business Owner How Does Content Marketing Work

Content marketing is the latest marketing buzz word, lots of businesses are producing as much content as they can with the aim of marketing their businesses. The trouble with content is simple, it’s just content and without a well-defined purpose all it does is add to the plenitude of content already on the Internet. Give content a purpose and tailor it so that it achieves that purpose in the eyes

Words Make Promises: How to Avoid Losing Your Business to a Massive Lawsuit

We all create content, businesses do, website developers do, copywriters do and content marketing professionals do just to name a few, however it’s imperative that you can deliver on all of the promises you make within the content you create. You cannot gain the trust of your audience and hope to turn them into customers without it. It could also spell the end of your business, if you cannot back

Team Building Activities That Help Employees Increase Their Self-Awareness

Team leaders are often put in the position to help with team building activities that will help their employees increase their self-awareness. They know that team members who feel good about themselves are able to focus better, take less time off and are generally better able to get along with their coworkers. On the other hand those with low self-awareness can make more mistakes, hesitate in doing their best and

Things to Do with Your Hands to Influence Others during a Conversation 

I was at a business presentation last week and the speaker gave a great speech however because he put his hands in his pockets, he gave the impression that he wasn’t all that interested and as a result I quickly lost interest in what he had to say. The gestures you make with your hands sends a lot of messages to those around you, sometimes you accidentally send messages that

15 Ways to Kick Start Customer Satisfaction

Customer satisfaction should be the number one priority of any business. It can make a huge difference in how your bottom line is. Training your team members in ways to increase your customers’ satisfaction is key in building a good relationship with the customers. Here are the top 15 ways to increase customer satisfaction: Listen to what they have to say. Some will just need to rant, even if they

Writing Great Product Titles and Descriptions For Your eCommerce Store

Running an eCommerce store is all about attracting your target audience, engaging them and making the sale. Every eCommerce business owner understands the importance of product photographs yet many neglect what I consider to be even more important, and that is product titles and descriptions. Without the right product description your target audience isn’t even going to find your eCommerce store, at least not easily much less your actual products.

How to Write Effective Teaser Headlines

Writing engaging headlines that engage and pull people in, is a very specific type of copy that can actually be considered an art form. Everyone wants to write clever headlines that grab people’s attention, but that don’t lie or mislead your audience. You want to pique their interest so that they’ll click through to the article and read the rest of what you have to say. Don’t Promise Too Much


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