Tag "topic"

How to Get Journalists to Share Your Story

Getting effective press coverage isn’t difficult if you understand how to get the attention of the right journalists. It’s no different from marketing your business to your audience. Know your audience, understand their needs, and then deliver the solution to them. The right journalist has a need (a compelling story to share), and you can give them that. You just need to know how to get them to share your

Ten Ways to Use Video for Marketing

Can you imagine writing a blog that contained over 1.8 million words, it would be pretty amazing to see although I don’t know if I’d like to read it. However according to Dr James McQuivey of Forrester Research, the value of a one-minute video is over 1.8 million words, which I find pretty amazing and it goes to show you the importance video has in your marketing mix. If you’re

Ten Tips for Creating a Professional Podcast

Podcasting is becoming more and more popular and right so in my opinion, just imagine the freedom it gives your audience. They can download and take your message with them to the gym, listen to it in the car while traveling and I personally love to do this, or they can simply listen while they chat on Facebook or do a multitude of other things. Podcasting makes your message more

Video Marketing Tips for Creating Videos That Convert

Creating a personal video that not only looks great but also engages your audience and helps generate sales, is an art form. You not only have to create a great video that looks great and sounds great but you also need to get the viewer to take some form of action because of the message and engagement the video delivers. It’s often a balancing act between giving too much information

What Is a Social Newsroom?

Traditionally, a newsroom was the place where journalists, reporters, editors, staffers and others worked together to craft news stories. Today, social newsrooms work in a similar fashion except they are designed to work online instead of within a physical location. Now websites have media centers aimed at fulfilling this need. A social newsroom is set up online to help people find information to craft their stories, every newsroom has its

What to Do If You Hate Giving Presentations

I not only help run networking events but I also attend lots, I’m always ready and willing to be able to give a speech on just about anything concerning my area of expertise, it’s just one of the things I find easy. However I have watch numerous people almost recoil in horror when asked if they would like to speak about their business in public. When asked what people fear

Sometimes Life Throws You a Curve Ball, Blog about It!

I set up a small networking breakfast approximately eight years ago and our small group get together twice a month for breakfast and a catch up, we chat about business issues and anything else that takes our fancy as we’re all really good friends and nothing is really off topic. At last week’s breakfast Brian from Ecomist WA featured heavily telling us stories of his past jobs, now Brian has

Should You Use Facebook and What Should You Post

I’ve solved businesses problems online for twenty years now, typically a business owner will come to me and say, my website is not generating any leads can you help, my website is not making sales or I’m giving up on my website as it doesn’t work and I’m thinking of using Facebook instead. Today I am going to discuss this last topic and also cover what you should be posting

How to Find a Professional Voice for Your Content

Finding your professional voice when producing content is one of the most important things you can do for your business. It’s one of the major factors in helping you find and engage with your audience as well. Or, really helping your audience find you. It’s also really hard to keep up a fake persona and you’ve heard the saying you can fool some of the people some of the time

Effective Ways to Conduct Topic Research

As you might have gathered by some of the latest articles on niche marketing I’m a massive fan, since I have narrowed my niche, magic things have started to happen for me, however to be profitable in any niche, it’s important that you understand how to conduct topic research effectively. It’s not enough to just do a few internet searches, Google might be good but it’s not that good. You


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