Tag "times"

Why Buyer Personas Don’t Work

You’ve no doubt heard all about buyer personas and how everything to do with marketing starts with understanding your buyers and developing your own one? Meet with any marketing company around the world and this will be one of the first questions they ask you, in fact I bet you’ve been asked it lots of times and have your stock answer ready to roll out. Now what if I were

Equity Based versus Rewards-Based Crowdfunding

Today you can start an online business by bootstrapping it, but sometimes you end up needing funds due to fast growth, or to afford new equipment and funding. However, like most start-ups, you don’t have the best credit yet (or even any). So, you look for alternatives. Two alternatives that you can use are equity-based crowdfunding and rewards-based crowdfunding. Equity Based Crowdfunding Equity-based crowdfunding sites have raised billions of dollars

New Ways to Collaborate with Your Team

Collaboration works inside your business too, even if you’re a sole proprietor, you probably work with others at times. You may outsource some tasks, you may use software, and you may even have permanent members of your team that work on your business with you. Thankfully, today there are many ways to collaborate with your team. Ensure Everyone Is on the Same Page The first thing you need to establish

How to Position Yourself as an Expert to the Media

If you’ve ever wondered how to get the media to treat you like an expert, then you’re not alone this is one question I’ve been asked over and over. How many times have you seen a news story and thought, “Wow, that could be me.” And, you would not be wrong. You can be the go-to expert for the media as long as you position yourself as the expert in

The Key to Email Marketing Success

When you build an email marketing campaign, it’s imperative that you conduct some form of testing to ensure that your campaign works as well as possible. There are many different types of tests that you can conduct to help you improve your email marketing efforts. Plain Text versus Visual Message You have a lot of leeway today in your ability to send beautiful and artistic messages. But should you? In

How to Tap into Your Feminine Nature as a Successful Woman in Business

Women generally have different leadership styles from men, many women in business try to emulate men instead of being themselves. This is a mistake in my opinion as it doesn’t translate well for others. While it can be awesome at times to be seen as a hard nosed business leader, you might want to tone it down a bit if your audience needs a different type of leader. Why not

How to Successfully Network for Women

Networking is an important part of any successful business, and this is especially true if you want to be seen as a leader. The reason is that people respect active people more than they respect people who sit behind their computer. It’s all part of the “know, like, trust” trinity. And, there are a lot of women out there networking successfully. If the idea seems a bit daunting, just follow

The Power of No: How to Use No to Become More Successful

Learning to not only say no, but also to hear no, is an important part of any business person’s business education. Whether learned on the job or by reading informative and educational articles, books, and blog posts, the power of no is clear. The first thing you need to learn is the art of saying no. Saying no is an important part of ensuring that you have time to devote

Top Ways to Use Online Experiences to Boost Your Business

Did you know that your customers are much more likely to tell their friends bad stuff that you do than good stuff – unless the good stuff is extraordinary? They already expect to see fast-loading shopping websites, secure shopping experiences, and one-click ordering. It’s what they don’t expect that matters most when it comes to using online experiences to boost your business. Send a Card When a customer makes a

Viral Video How To

Viral videos are among the most widely shared pieces of content online. They tend to get shared because they inspire, amuse or amaze – and that means they don’t have to fit into a niche. It doesn’t matter if your partner, mother or daughter is a marketer or not – all of you will get a laugh out of something funny, or be amazed or inspired by something that is

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