Tag "time"

How to Recover if Your Website is Hacked

If you have a business is online long enough, your site will be hacked its simply a matter of time and luck. You can put in all the security measures and monitor your website all you want but once you get popular enough, hacking attempts and eventually getting hacked is bound to happen. So whilst you need to do whatever you can to keep it from happening, it also means

How to Establish Relationships to Get More Users

One of the easiest ways to increase user engagement and to get more users is to build relationships. Relationships are at the core of your business. Users will tell other people about their experiences with your business, good or bad. Usually, if the experience is bad they’ll talk about it even more. That’s why it’s important to focus on establishing relationships so that you can get more buzz and thus

Eight Steps Toward Becoming a Subject Matter Expert

One way to boost your authority is to become a subject matter expert (SME). A subject matter expert is an authority on a specific niche or topic. For example, if you’re a climate scientist you are likely an expert on climate change. If someone was to need quotes for a report, they might come to you on that topic. If you want to be an SME for your niche or

How to Become a Subject Matter Expert

Being an Subject Matter Expert (SME) will help you become the “go-to” authority within your niche within your audience if you understand what a subject matter expert does. The only thing standing in your way of being a subject matter expert is the time and effort it takes. Anyone who wants to do it can do it. You do not need formal education; you just need to know how to

Characteristics of a Subject Matter Expert

If you want to be an SME, subject matter expert, then you need to know what being an SME means. An SME knows a lot about one topic in one niche. They know their topic inside out. They probably dream about it, talk about it all the time, and anytime anyone has a question about it, they answer them. So, what are the characteristics of an SME? They Know Who

How to Turn None Paid Speaking Events into Paid Ones

Getting started with public speaking events sometimes requires that you pay your dues by volunteering to speak at events for free. You may also have to pay for your own travel and even buy a ticket for the event. When you first start out, many speaking engagements will not be paid events. There are still excellent opportunities to make money with free speaking gigs. Get Sponsorships One way to earn

How to Improve the Sound Quality of Your Podcast Recording

The sound on your podcast is very important because if you don’t have good sound, no one is going to listen. People are easily distracted by strange background noise. While you don’t need a real studio, there are some ways to ensure that you get good sound. Use a Quiet Room Set up a room in your home where you know it’s quiet and ambient sounds don’t travel. Alternatively, ensure

How to Create Compelling Value Propositions

The dictionary defines a value proposition as, “an innovation, service, or feature intended to make a business, product or service attractive to the customers.” This really boils down to the time honored marketing method of knowing your target audience, identifying problems, developing solutions for them and then understanding how to let the audience know the benefits of choosing your product or service over someone else’s products or services. Define Your

How to Position Yourself as an Expert to the Media

If you’ve ever wondered how to get the media to treat you like an expert, then you’re not alone this is one question I’ve been asked over and over. How many times have you seen a news story and thought, “Wow, that could be me.” And, you would not be wrong. You can be the go-to expert for the media as long as you position yourself as the expert in

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