Tag "time"

Why Pay for Facebook Advertising?

Many new business owners don’t even consider the option of paying for advertising online, in many cases this is because they have a small budget. In other cases, it’s because they believe the hype that free traffic is easy to get and that it will be their main source of visitors to their website. However, while it is true that there are numerous methods for generating free traffic, it will

Does Advertising on Facebook – Social Media Make Sense?

I’m sure you would agree that in business if you want to sell something then you need to be where your potential customers are. Social media is the place everyone it seems now hangout at, especially Facebook. Advertising on social media therefore makes a lot of sense. However, social media advertising is different from search engine advertising such as Google AdWords or Bing Ads in a number of ways. Organic

Why Buyer Personas Don’t Work

You’ve no doubt heard all about buyer personas and how everything to do with marketing starts with understanding your buyers and developing your own one? Meet with any marketing company around the world and this will be one of the first questions they ask you, in fact I bet you’ve been asked it lots of times and have your stock answer ready to roll out. Now what if I were

Five Keys to Keeping Your Customers and Prospects Coming Back

As a business owner you no doubt want customers that keep coming back to you, to purchase products and services from you time and time again. It’s exactly the same with email marketing and there are a number of ways to help keep your customers and prospective customers coming back for more. The obvious first step to successful email marketing is to first create your list, but that’s not enough,

Ten Ways to Repurpose and Refresh Old Content

Repurposing content is one of the best ways to produce high quality content consistently without taking up too much time each month or paying a fortune for writers and bloggers to create it. Almost everything old can be made new again through repurposing content. Here are ten ideas that can help you transform an ordinary article or blog post into an all-new, exciting format. 1. Top Tips Make your article

The Seven Most Common Email Marketing Questions Answered

As someone that has been involved with email marketing for over twenty years, there are a number of common questions that I am often asked. Here are seven of the most common: 1. Why Do I Need an Email Marketing List? Email marketing is one of the best ways to build relationships with your target audience and control the flow of information in such a way as to earn income

How to Create Your Own Editorial Calendar

An editorial calendar helps anyone that regularly creates content for business, promotional, sales or content marketing purposes, there are a number of ways you can create your own editorial calendar for your own business.. It will depend however on whether or not you are running a website or a blog and for those that don’t know your blog should be part of your website. If you are running a website,

Trustworthiness Is Extremely Valuable to Prospective Clients

Prospective clients have so many choices these days, in relation to most products they wish to purchase. In fact, a simple search of Google proves this, and this being the case, trustworthiness can be extremely important when it comes to gaining and then retaining clients and customers. Offer Real Value for the Price Clients are interested in both price and value and these are not the same thing. Customers are

How to Help Customers Overcome Analysis Paralysis and Take Action

If you think about this for a moment, you’ll realize how it applies to you and everyone else. Everyone when shopping wants to feel as if they are getting a good deal on their purchases. Thanks to the ease of internet shopping, prospective customers can research any item in detail, and compare prices to try to get the best possible price. However, in some cases all of this research can

Why Having Empathy Is So Important for a Sales Person

Having empathy is extremely important skill for a professional sales person to have, it helps them to understand the needs, desires and motivations of prospective customers. Empathy is also referred to as emotional intelligence and is the key to developing successful business relationships. The trouble is many people struggle with empathy, research has shown that because many of us spend too much time on computers, smart phones and watching TV,

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