Tag "time"

How to Help Customers Overcome Analysis Paralysis and Take Action

If you think about this for a moment, you’ll realize how it applies to you and everyone else. Everyone when shopping wants to feel as if they are getting a good deal on their purchases. Thanks to the ease of internet shopping, prospective customers can research any item in detail, and compare prices to try to get the best possible price. However, in some cases all of this research can

Why Having Empathy Is So Important for a Sales Person

Having empathy is extremely important skill for a professional sales person to have, it helps them to understand the needs, desires and motivations of prospective customers. Empathy is also referred to as emotional intelligence and is the key to developing successful business relationships. The trouble is many people struggle with empathy, research has shown that because many of us spend too much time on computers, smart phones and watching TV,

Tips for Engaging Prospects on Facebook

Like it or not, social media should be part of every businesses marketing plan, it’s come of age and looks like it will be part of everyones future, as well. If you have a company or business of any kind, then you probably already know that it is time to figure out the best way to market your business on social media sites such as Facebook. There are many ways

Tools to Help Your Business Become More Customer Centric

The more you can get to know your customers, the easier it will be for you to add value to their lives and to succeed with your marketing. If you know what they want out of life, what their pain points are, and what keeps them up at night, you can focus on each customer individually and create products and services within your niche to meet these needs. Google Analytics

Some Reasons Why One Size Fits All Marketing Plans Don’t Work

If you are like me, you will have seen hundreds of advertisements for templates, swipe files, or step by step instructions to Facebook Advertisements, Google Adwords and all manner of one size fits all approaches. But, it’s a well known secret in marketing, that the one size fits all approach simply doesn’t work. Branding Is Imperative When you use someone else’s cheat sheet, you need to take the time to

How to Recover if Your Website is Hacked

If you have a business is online long enough, your site will be hacked its simply a matter of time and luck. You can put in all the security measures and monitor your website all you want but once you get popular enough, hacking attempts and eventually getting hacked is bound to happen. So whilst you need to do whatever you can to keep it from happening, it also means

How to Establish Relationships to Get More Users

One of the easiest ways to increase user engagement and to get more users is to build relationships. Relationships are at the core of your business. Users will tell other people about their experiences with your business, good or bad. Usually, if the experience is bad they’ll talk about it even more. That’s why it’s important to focus on establishing relationships so that you can get more buzz and thus

Eight Steps Toward Becoming a Subject Matter Expert

One way to boost your authority is to become a subject matter expert (SME). A subject matter expert is an authority on a specific niche or topic. For example, if you’re a climate scientist you are likely an expert on climate change. If someone was to need quotes for a report, they might come to you on that topic. If you want to be an SME for your niche or

How to Become a Subject Matter Expert

Being an Subject Matter Expert (SME) will help you become the “go-to” authority within your niche within your audience if you understand what a subject matter expert does. The only thing standing in your way of being a subject matter expert is the time and effort it takes. Anyone who wants to do it can do it. You do not need formal education; you just need to know how to

Characteristics of a Subject Matter Expert

If you want to be an SME, subject matter expert, then you need to know what being an SME means. An SME knows a lot about one topic in one niche. They know their topic inside out. They probably dream about it, talk about it all the time, and anytime anyone has a question about it, they answer them. So, what are the characteristics of an SME? They Know Who

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