Tag "time"

How to Create Compelling Value Propositions

The dictionary defines a value proposition as, “an innovation, service, or feature intended to make a business, product or service attractive to the customers.” This really boils down to the time honored marketing method of knowing your target audience, identifying problems, developing solutions for them and then understanding how to let the audience know the benefits of choosing your product or service over someone else’s products or services. Define Your

How to Position Yourself as an Expert to the Media

If you’ve ever wondered how to get the media to treat you like an expert, then you’re not alone this is one question I’ve been asked over and over. How many times have you seen a news story and thought, “Wow, that could be me.” And, you would not be wrong. You can be the go-to expert for the media as long as you position yourself as the expert in

Podcast Scripting and Script Editing Success

Creating a script for your podcast is important. However, when the word “script” is mentioned, a lot of people start getting nervous, don’t worry. By script, we don’t mean that you should sound like a robot and read every word without a mistake or any feeling. That would make for a very boring and robotic podcast. However, scripts help your podcast in numerous ways. You’ll Sound More Focused Not only

Clarifying your Podcast Ideas

If you have a good idea for podcasting, it’s important to clarify it so that you can narrow it down and ensure that your audience will enjoy it. What Topics Interest Your Audience? While a topic should interest you too, it’s more important that it’s what your audience wants to listen to. Everything you do should take into consideration what your audience wants, and how you can benefit and add

Choosing the Right Brand Image

One of the first steps in creating an effective marketing strategy is to choose the right brand image for your business. It doesn’t matter if your business is large or small; branding is an important part of advertising and marketing your business. Your brand is the way other people identify your business. It needs to denote your values, identity, and the type of customers you want to work with. Define

How to Get Maximum Results from Google Analytics

Google Analytics is software that Google offers webmasters to help them identify what is working and what is not working, to draw and boost conversions. There is a lot you can accomplish if you have the right data. The key is to get data from Google Analytics that is actionable. This type of data answers the what, where, when, why and how that you need to maximize and properly optimize

Ten Ways to Make Raving Fans of Your Toughest Customers

We all have tough customers however wouldn’t it be great if you could take these customers and turned them around into raving fans… this can be accomplished most of the time.. But it can sometimes take a while to get there. By following these tips you’ll have more of a chance to convert your angry customers in to happy customers, or at the very least happy former customers that have

How to Write a Marketing Plan

Crafting a marketing plan will help you understand how to get the word out about your products, services and brand messages. Not only that, as you develop the marketing plan, you’ll also come up with new products and services to provide for your audience. It doesn’t matter if your business is big or small; a marketing plan will help you achieve the results you desire. Your marketing plan can be

The Key to Email Marketing Success

When you build an email marketing campaign, it’s imperative that you conduct some form of testing to ensure that your campaign works as well as possible. There are many different types of tests that you can conduct to help you improve your email marketing efforts. Plain Text versus Visual Message You have a lot of leeway today in your ability to send beautiful and artistic messages. But should you? In

Promoting Digital versus Tangible Products

If you’re considering entering the affiliate product sales arena as an affiliate marketer, you may be thinking about whether you want to promote only digital products or tangible products. What’s the different issues might be for both types. Let’s look at this in more detail. The truth is, as an affiliate marketer there are no added expenses for you to consider when you market digital versus tangible products. The reason

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