Tag "things"

Six Steps to Help Measure Your Social Media ROI

Social media marketing can be a highly effective way to ensure that your audience hears about your programs, products and offerings, after all we all seem to use social media. But, if you begin without any sort of plan, it will be hard to know whether what you’re doing works or doesn’t. Each time you decide to do anything on social media, you need to set a monetary or numerical

Simple Ways to Increase Your Email Click Through Rate

You want people to read your emails, answer your calls to action, and buy things from you. But, first you need to work on getting more people to click through the links within your email. You can’t get them to do that if they never read them. Work on Your Subject Lines The first thing that your audience sees when the email goes into their account is the subject line.

How to Use Social Media Monitoring

Knowing what is being said about you across the internet is a great way to help you add to and control the buzz. The way to know is with social media monitoring. Essentially, this means listening in about what others are saying so that you can use it in numerous ways. You can control buzz, increase buzz, and even change bad buzz into good buzz. Reporting Issues and Concerns Many

How to Respond to Unreasonable Customer Demands

Once in a while you’re going to run across a customer that is just mean. They make demands that aren’t reasonable and you feel as if you’ve lost control. It’s very easy to react the same way as the customer when things escalate, but you can respond with some thought and turn it around. And if you can’t, you can always cut them loose. Relax and Keep Calm The first

How to Enhance Your Customer Touchpoints

A customer touchpoint is basically all the times that a business makes contact with or touches their customer. Ads, reviews, social mentions, websites, your store, your email list, and direct customer service are all examples of customer touchpoints. These are all opportunities for your customer to learn to know, like, trust, try, buy and refer you to others interested in you. You can no doubt see why it’s important to

Hashtag Horrors

There’s no doubt that hashtags are a major player in viral marketing and when used correctly, they can help gain huge momentum for a marketing campaign. You don’t have to look much further than #SFBatkid – a cancer fighter whose participation in an exciting, pre-planned Batman vs. Villains event proved so captivating that even President Obama became involved. The result for Make-A-Wish foundation was a phenomenal 1,800 hits per second

Tips and Ideas to Repurpose and Reuse Your Content

You should think of content is an investment that works for you over and over again within your content marketing campaigns. You obviously spend a lot of time writing it. You probably also spend a lot of time planning and researching it. It makes good business sense to make the most of your investment. When you repurpose and reuse your content, you maximize your return. Here are five tips and

Is PPC a Good Affiliate Marketing Strategy?

The hands-down best method for affiliate marketers is to build a website and a community, provide amazing and consistent content and then recommend goods and services to your audience. But, sometimes you just don’t want to do it that way and so you may consider PPC. Pay-per-click marketing means that you pay each time someone clicks on your advertisement for the product, whether they buy or not. You only get

8 Awesome Tips for Negotiating a Successful Internship

Now that you have a fabulous internship to go to, it’s important to live up to the expectations you set for yourself before nabbing the opportunity. Even with the low or non-existent pay of your internship you can parlay it into a full-time job, or at the very least connections to people who can recommend you for full-time work later. 1. Introduce Yourself Even if you are shy, introduce yourself

How to Get More Audience Interaction

Reader interaction accomplishes many things for a website. It helps add user generated content. It also helps pull in more readers. People want to participate and see what everyone’s talking about. However, getting reader interaction isn’t always easy. Here are a few tried and true strategies for getting more interaction on your articles and blogs. Ask for it One of the best ways to get more interaction is to ask


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