I know of a few different ways to assess your websites page ranking in order to try to improve it, allowing you to attract more free traffic to your website. Free traffic, commonly referred to as organic traffic, is the life blood of any successful online business. There are several tools that can help you discover your page rank. Some will even help you improve your rank by making suggestions.
Do you know what software your audience uses? Do you know what internet browser they use? Do you know what speed they access the internet with? Do you know what they do online, offline, and how much technology they have in their home? Are they technology minded or not? All of this is important information today for digital marketing. If you know how well your audience understands digital technology, you
If you are like me, you will have seen hundreds of advertisements for templates, swipe files, or step by step instructions to Facebook Advertisements, Google Adwords and all manner of one size fits all approaches. But, it’s a well known secret in marketing, that the one size fits all approach simply doesn’t work. Branding Is Imperative When you use someone else’s cheat sheet, you need to take the time to
Search engine optimization has never been more important, it helps to ensure you bring plenty of traffic to your website and that your content gets in front of the people you want to become your users and customers. Most people still use Google Search to find information, I know I do and it’s one of my most used apps on my phone. Google’s job is simply, to give their users
Working with an Subject Matter Expert will help you create better services and products for your audience. The reason is that you’ll get the right information at the right time from the right people, so that your audience knows it’s the real thing. Get Started Right Always be polite to your SME so that you can make them want to be around you to talk to you about the topic.
Collaboration works inside your business too, even if you’re a sole proprietor, you probably work with others at times. You may outsource some tasks, you may use software, and you may even have permanent members of your team that work on your business with you. Thankfully, today there are many ways to collaborate with your team. Ensure Everyone Is on the Same Page The first thing you need to establish
Being an Subject Matter Expert (SME) will help you become the “go-to” authority within your niche within your audience if you understand what a subject matter expert does. The only thing standing in your way of being a subject matter expert is the time and effort it takes. Anyone who wants to do it can do it. You do not need formal education; you just need to know how to
Every business will have a growth process and priorities. The basic process is this: first you come into existence, then you reach the survival stage, finally moving on to the success stage of your business where you kind of stay at a status quo of success. At this point, owners feel as if they have it all figured out and can sort of skate on the processes set up. It
Journalists have difficult jobs that require great attention to detail as well as meeting strict and hard deadlines. This can make them very picky about who they spend their time talking to. It also affects how they gather information for stories. If you’re a pain or hard to deal with, they’re going to put you on their blacklist and you’ll never get press. Never Offer Them Money If you suggest
The media work in their own world and they have different rules of engagement than you do. They probably have a lot of stories to sift through each day, and the easier you can make it for them, the better. Therefore, it’s imperative that you understand what they want to see from you so that they’ll put their eyes on you. A Proper Press Release One of the first things