Tag "target market"

How to Diversify Your Business Offerings

If you’ve been in business a while, you may have reached the top of your growth curve unless you find a way to diversify your offerings. If you want to keep growing, you’ll need to find a way to offer more to current customers or offer more to a new audience. There are various ways to diversify your business offers that make sense. Fill in the Gaps When you organize

The #1 Reason You Need to Automate Your Marketing

Marketing automation is essential for online marketers. It’s not just a nice thing that adds to your productivity; it’s absolutely necessary and there’s one simple reason for that – It takes over routine menial tasks for you so that you can focus your time and energy on more important things. Saving Time for “Thinking Work” As an online marketer, what should you be spending your time doing on a day-to-day

Marketing Your Business with Facebook Advertising

If you’re looking for more customers and are interested in advertising, Facebook advertising on Facebook is one option that you should seriously consider. Facebook advertising is extraordinary in its ability to select a very specific target audience, monitor the effectiveness of your advertisements, and modify the advertisements to try and improve your conversion rates. To help you maximize your results from Facebook Advertising, try taking these few key steps. Begin

Beyond Marketing; Benefits of Social Media

As business owners you most likely understand the value of utilizing social media to market your business. You have most likely created a Facebook page, a LinkedIn profile, my own favourite a Twitter account, all with the hope of expanding your marketing efforts. What you might not realize however that there are many more benefits of using social media than just marketing. With proper use and deployment of social media,

Where Does Emotion Play a Part in the Customer Experience?

As a business owner you no doubt understand that emotion plays a key role in your customers overall experience with your business, and you no doubt take this into consideration when mapping and planning your customer experience… because let’s face it, the journey every customer takes with your business is emotional. Why Emotions Are Important The reason emotion is such an important issue, is that it’s a vital part of

What Makes Content Profitable?

We’ve all heard about content and content marketing and for years we have heard that content is king. We know that there are different types of content, for instance you could choose to write blog posts, create case studies, publish eBooks, white papers, make videos, host webinars and much more. But do you know what makes content profitable? Let’s have a look, shall we.         Content must be targeted        

LinkedIn the Basics

The only reason to join any social media platform is to increase your target audience reach and to widen your circle of influence. LinkedIn is perhaps the best at making it really simply to expand your network simply using the tools they provide to both free and paid users. With over 364 million users and growing as a business owner you cannot ignore LinkedIn, as it allows you to grow

Remarketing to Change Minds and Convert

Remarketing is an incredibly effective way to connect with all the visitors on your website. It is especially effective for those individuals who’ve visited your website but did not make an inquiry or purchase. This marketing technique allows you to strategically place your targeted ads in front of a defined audience, the same people who previously visited your website. Remarketing can be highly effective, because once a potential customer leaves

How to Create Content that Elicits Emotion

The best online content is that which elicits emotion. It causes readers to feel something. Not only does this create a powerful bond between a content brand and its fan base, it also leads to viral sharing, which is the dream of all content marketers. Keep It Positive Common knowledge tells us that positive content gets more shares. It makes sense if you think about it: The most shared content

Real-Time Marketing: What Is It and What Does It Mean for Your Business?

Real-time marketing is marketing that happens as real-time events occur, with the basis being the real-time event and the goal being to gain awareness, build your subscription list, or drive sales of a specific products or services. While it’s not technically planned, you have to invest in the technology and potential services needed to perform real-time marketing that gets results. Use Facebook, Twitter and even comments on blog posts, as


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