Tag "target customers"

How You Approach a Sale Matters When it comes to Closing a Sale

If you’re in business, one of your main activities is making sales, sales leads to profits and without profits you won’t have to worry about sales too long as your business will go out of business. Sales is that vital to your business success, and if you accept that it is then it’s important to decide on the best ways your business can approach your target audience with offers. Depending

How To Blog on LinkedIn and Generate Leads

LinkedIn long form publishing offers all LinkedIn users a tremendous opportunity to attract their target audience to them and then to convert them into customers and then into raving fans that help spread the word. Let’s look at how you do this, shall we? The LinkedIn Trap When you start to publish articles on LinkedIn you have to decide if your goal is to generate leads, new connects and ultimately

How to Identify Your Ideal Customer

Everyone that has been in business for some time will have heard of the 80/20 rule and it’s true, 20 percent of your customers will generate 80 percent of your income. What most people don’t however know is why, well this is because the other eighty percent of your customers aren’t totally in line with your ideal target customer. It therefore follows that if you want to improve your income

Tips for Using 5 Social Media Sites for Business

While face to face networking is still the best way to build relationships, social media has made it possible for even the worst recluse to be social. Even if you can’t get to any networking events at all, you can make use of different social networking sites to build lasting relationships. Here are five of the top social networking sites and some tips for using them to build your business

Using Pinterest to Help Your Search Engine Optimization

The ultimate aim of engaging in any social media interaction including Pinterest is to drive people to your website. The secret to Pinterest is to include enough engaging information to get your target audience to not only re-pin your pin, but also to follow you so that they can re-pin and share more of your pinboards, enabling them to click through to your website for more information. There are a

Increase Your Businesses Profitability with a Business Plan

Business Plans frighten many business owners, however as a professional business owner you understand that you must periodically examine your business and determine if it’s meeting your aims and its full potential. A good time to do this is yearly (before the end of your financial year end), but if you’ve not done this for a while, that’s okay, clear a day and take an objective look at how you’re


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