Tag "target audience"

The Single Biggest Reason Why Content Planning Is Essential for Your Online Success

The biggest reason why content planning is essential for your businesses online success is because content is the driver of everything you will do in your business. If you think about it, content attracts people (traffic), encourages subscribers, and promotes sales and growth. No matter what your business model, content can help you succeed. Think of your website or blog as your “store window” for your business. Every single modern

Five Keys to Keeping Your Customers and Prospects Coming Back

As a business owner you no doubt want customers that keep coming back to you, to purchase products and services from you time and time again. It’s exactly the same with email marketing and there are a number of ways to help keep your customers and prospective customers coming back for more. The obvious first step to successful email marketing is to first create your list, but that’s not enough,

4 Types of Content That Are Worth Sharing

Many digital marketers make the mistake of thinking that all content is equal. They churn out blog post after blog post and then wonder why their traffic is actually going down instead of up. This is because they are probably boring their readers especially as most people seem unable to add any real personality into their writings. It might also be because they are not producing the kind of content

How to Choose the Best Social Media Platform for Your Advertising Campaign

Deciding which social media platform to spend your advertising dollars with is easy, it’s the one where all of your potential customers hang out. Chances are it’s Facebook as everyone it seems uses Facebook, with over 1.8 billion users per month. This means that one person in every five that spends time using a smartphone is spending time on Facebook. Facebook has also recently acquired the popular photo-sharing site Instagram.

How to Attract Joint Venture Partners

There are a number of different ways to attract joint venture partners, however before you do. The first thing your need to understand is exactly what a joint venture partner is. Joint Venture Partners Defined A joint venture partner, or JVP, is somebody in your niche or industry, or a similar one, who is willing to work with you in a mutually beneficial relationship and split the profits equally or

The Seven Most Common Email Marketing Questions Answered

As someone that has been involved with email marketing for over twenty years, there are a number of common questions that I am often asked. Here are seven of the most common: 1. Why Do I Need an Email Marketing List? Email marketing is one of the best ways to build relationships with your target audience and control the flow of information in such a way as to earn income

Commercial versus Informational Wording When Creating Content

As a business owner or digital marketer I’m sure you’ve spent hours creating the perfect content for your sales landing pages or even your website, however you fail to attract any visitors to these pages because the search engines just don’t value the content you have created. However by simply changing the wording a little can result in a huge difference to your visitor numbers and sales generated. Commercial or

Common Audience Complaints about Videos and How to Avoid Them

Video marketing is booming as videos have become an increasingly popular way for consumers to be entertained, educated and informed about new products. However, there are a number of common audience complaints about videos that can actually cause your video marketing efforts to backfire. Knowing these complaints can help you avoid them and make your marketing more effective: Too much of a hard sell Mismatched style and tone A misleading

Tips for Profitable Video Placement

There are a number of ways to place your videos in such a way as to increase their popularity and profitability. There are also several issues that can stop your video content from being delivered to your target audience. Knowing what they are, can help you to avoid them. Pop-Ups Some people opt for pop-up players, which seem attractive but can cause all sorts of browser issues. Flash Issues Not

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