Tag "target audience"

How to Write a Marketing Plan

Crafting a marketing plan will help you understand how to get the word out about your products, services and brand messages. Not only that, as you develop the marketing plan, you’ll also come up with new products and services to provide for your audience. It doesn’t matter if your business is big or small; a marketing plan will help you achieve the results you desire. Your marketing plan can be

How to Provide Real Value to Customers with Content

One of the reasons you create content, other than for search engines, is to satisfy your target audience. In fact, all content should be created with the idea that it should be valuable to your audience or best customers first and foremost. If it doesn’t provide value of some sort to this group of people, then it shouldn’t be created or published. The days of content for content’s sake are

Weeding Out the Wrong Customers

One issue with having a lot of complaining customers is that you probably have accidentally targeted the wrong customer in your marketing and advertising. Therefore, you may need to set up a system that actually helps you weed through potential problem customers so that you can focus on the customers you can truly help. This doesn’t mean those customers are bad people, only that they’re not right for your business

Using Online Social Media Groups to Understand Your Customers

Social Media groups are great ways to learn more about your target audience. There are a lot of groups you can join on Facebook as well as LinkedIn. There is also a place called delphiforums.com that you can join to find your customers. Notice the Questions Asked In most groups that are established already, people will start asking questions. Often the same questions are asked over and over again. It

Boosting Sales during the Christmas Holiday Season

Keeping sales going when people are distracted by the Christmas holiday season can be tricky. For some types of businesses it’s their busy time. For other types of businesses it’s hard to compete with all the holiday gift-giving distractions. But no matter where your business falls, you can boost sales if you have a plan. Start Early Don’t wait until it’s already holiday time. Instead, get an early start on

The Pros and Cons of Buying Email Mailing Lists

Have you ever considered purchasing an email marketing list? It’s something a lot of businesses think they have to do to boast their marketing efforts. But while there are a possibly a few pros, the trust is, the cons far outweigh any pros to buying an email mailing list. It’s so easy to find your audience today using social media platforms like Facebook, so much so that there is no

Why Your Business May Need a New Business Website

It doesn’t take anyone long to surf the Internet and locate a business website that looks old and forgotten. Many businesses have nothing more than a brochure that people are expected to find and view online, often relying on nothing more than a URL on a business card or perhaps a flyer or commercial to drive website traffic. This is unfortunate, because websites can work for almost any business, engaging

8 Business Growth Strategies That You Can Implement Today

When you are seeking to grow your business, make sure you first understand the various ways that you can grow. You can get more of the market share, you can expand your offerings, and you can form alliances with or acquire other businesses. 1. Market Penetration This strategy involves increasing your product’s market share. This can be done in a number of ways, from improving sales pages and conversions to

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