Tag "successful business"

The Often Forgotten Elements of a Strong Brand

Businesses spend years building up their business brand and because it’s one of those intangible things, it’s often easy to forget how important it is to a business’s success or failure. In fact to have a long term business, branding is a lot more important than a particular product or service you offer today. Just think about the business brands you have come to know and love, and how have

Marketing Strategy and Marketing Plan – What’s the Difference?

The best way to understand what the difference between a marketing strategy and marketing plan are is to realize that you need to develop a strategy before you can develop a plan. This means that you need to come up with the strategy (smart goals) and then using these goals you will create a plan. They go hand in hand together and you need both to have a successful marketing

Do You Really Need a Marketing Plan? 

It’s all too easy to try and run your business without any sort of marketing plan, you might be under the misconception that you can get up each day and do what you want to do and the business will be successful. While that sometimes happens, it’s not likely and one of the main reasons most businesses fail is due to the lack of planning and the lack of follow

Ten Ways Project Management Can Help You with Your Everyday Work Tasks

Many small business owners think that project management isn’t for them, they might have a service business or handle small projects, project management isn’t just for big projects, and it can be used for everyday work tasks. In fact, if you want to run a successful business then it’s imperative that you do use project management to help you with your everyday tasks. Project Management Helps You Understand Your Daily

Increase Your Businesses Profitability with a Business Plan

Business Plans frighten many business owners, however as a professional business owner you understand that you must periodically examine your business and determine if it’s meeting your aims and its full potential. A good time to do this is yearly (before the end of your financial year end), but if you’ve not done this for a while, that’s okay, clear a day and take an objective look at how you’re

Women Mentoring Women in Business

Becoming an entrepreneur is exciting, but it can also be a bit scary. You’re stepping into uncharted territory, and even if you’ve taken all the courses and read all the books, some things are best learned by experience. But that doesn’t mean you have to leave these things completely to trial and error. Getting feedback and advice from fellow businesswomen can be a huge help to entrepreneurs who are just

Strategies to Keep Your Business Vision Alive

The problem with many small business owners is that when they get started they’re all gung-ho and working hard, but after they reach some disappointment, they lose sight of their vision and often stop trying as hard and peter out. To run a successful business, it is essential to keep your vision alive. The first step in keeping your vision alive is to have a clear vision in the first

Successful Advertising through Social Networking Sites

To run a successful business, whether it’s traditional or online, it helps to keep up with current technology. More importantly, learning to use the latest technologies to your advantage. One great tool that savvy business owners are using to promote themselves is social networking. Social networks are websites that let people join, find their friends, and share information with each other. Most people use these sites to find friends they

Great Reading for Women Entrepreneurs

There is no shortage of books about entrepreneurship. Just visit Amazon.com and you’ll find that there are many thousands of titles available. But all books on starting a business are not created equal. Women entrepreneurs are making great strides in the business world. This trend has resulted in numerous books geared toward them. Here are a few must-reads for the entrepreneurial lady. * The Chic Entrepreneur: Put Your Business in

Don’t Get Overwhelmed

When working on a big project, it’s easy to look at it and think “there’s just no way I can do that”. But a big project becomes a lot more manageable if you break it down into smaller pieces – you just have to know how to divide it up. Before you dive into breaking up your project and making a plan, you need to figure out exactly what needs


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