Tag "study"

Word of Mouth Marketing with E-mail

“Word of mouth” is traditionally thought of as something that happens mostly in face-to-face settings. In fact, the statistics support this: a study by Journal of Advertising Research showed that 75% of conversations between consumers about brands take place offline. Also according to them, 15% happens over the phone and “just” 10% takes place online. That does not, however, mean that it can’t be worthwhile to construct word of mouth

Which is better, one task at a time or multitasking?

As a freelancer or contractor you’re likely working on numerous projects simultaneously, you might have half a dozen different clients with various projects at different stages of completion. But, is it better to focus on one project at a time or is it better to multitask and handle many projects at the same time. Well, the verdict is in and study after study shows that almost everyone that thinks they

Eight Steps to Migrating from One Affiliate Network to Another 

Over the years I’ve joined and belonged to various affiliate networks and I’ve made some additional income as a result however I’ve also watched many affiliate networks close down, and watched websites outgrow their existing affiliate networks which generally means it’s time to move to an improved affiliate network. The idea however can seem daunting, the thing is that it’s really not any harder than when you first started your

How to Become a Copywriter

You’ve probably heard a lot of people talk in recent years about copywriting and how much money you can make off of it. There are all kinds of writing that someone can do, but copywriting is one of the most profitable. So what is a copywriter? Copywriters produce material that helps sell a product or service. They can write slogans, advertisement letters, anything that sells. And if you can write


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