Tag "story"

Approaching Customer Experience as a Story

One of the best way to think about the customer experience is as a story, this is how your customers experiences it. The story starts with their first contact with your business, whether directly or indirectly. The plot thickens as they learn about your products or services and as they begin interacting with you. The plot takes a major step forward when the customer decides to buy something from you,

How To Create a Solid Content Marketing Plan #infographic

If you want to succeed at content marketing you need to develop your own content marketing plan as this will help ensure that every piece of content that you create has a reason for existing whilst also helping you achieve your business goals.. My two favorite content marketing quotes. The purpose of content is to tell a story that attracts and engages your audience, the purpose of marketing is to

How To Join An Online Community Successfully

When you join an online community to make it work you will need to practice a high level of participation. When you are actively involved in your online community, it will really pay off in a big way by making you closer to your audience and then closer to you. You and your members can become an awesome resource to each other, each sharing and helping one another. Introduce Yourself

Where Are We Seeing Native Advertising?

Today you can see examples of native advertising on many popular websites such as CNN.com, Huffington Post, The Onion, Fast Company, The New York Times and various local newspapers, as well as other popular online magazines and websites. The way you can spot native advertising is that it does not look like an advertisement or the old-fashioned advertorial. Instead it’s often sponsored useful content that does not read as an

Nine Tips for Ensuring Your Press Release Is Newsworthy

News agencies come in all shapes and sizes nowadays and many of them are desperate for good original content, which means that it’s never been easier to get the word out about your business using a press release. However, it’s important to know how, why and to whom you should send a press release if you want them to help your business. One sure fire way is to ensure that

Tips for Working with the Press

Working with the press is a skill every smart business owner should seek to develop, especially nowadays as access to the press has never been easier. If really doesn’t matter how large or small your business is, the press can make you or break you when it comes to getting the word out about your products and services. Here are a few suggestions on how you can create a positive


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