We all love a good story and the art of storytelling includes weaving in the facts you want to include along with all of the extra information that brings the reader closer to the storyteller. The aim is to weave a story that engages the reader and pulls them in, so that they really care about the outcome of the story. The more a customer cares about your story, the
When you join an online community to make it work you will need to practice a high level of participation. When you are actively involved in your online community, it will really pay off in a big way by making you closer to your audience and then closer to you. You and your members can become an awesome resource to each other, each sharing and helping one another. Introduce Yourself
One of the best and most popular ways to host a webinar is to recruit speakers for it that have something interesting to say to your audience that will resonate with them. The people you invite could be movers and shakers within your industry, they might be others with whom you work often, or they might even be people within your audience who have a great story to share. There
I set up a small networking breakfast approximately eight years ago and our small group get together twice a month for breakfast and a catch up, we chat about business issues and anything else that takes our fancy as we’re all really good friends and nothing is really off topic. At last week’s breakfast Brian from Ecomist WA featured heavily telling us stories of his past jobs, now Brian has
If you’re a married man you’ll understand that women make about eighty percent of all purchasing decisions, it’s therefore important to understand who your market is, as you seek to cater to the women in your target audience especially if you are selling to women. It really doesn’t matter if you sell motorcycles, air conditioners, or digital products, catering to women should be an important aspect of your marketing strategy.
A great way to promote your business is to become an expert locally. Becoming a local expert in your field of expertise will boost your business in ways that you cannot imagine. It doesn’t matter whether you have an online business or a bricks and mortar business; being seen as a local go-to expert will increase your share of business. Start a Locally-Inspired Blog Create a blog that is focused