Tag "statistics"

Trends and Stats for Digital Magazines

There are numerous different trends and statistics available for digital magazine publishers. It’s in your interest as a digital magazine publisher to keep up-to-date on these trends and statistics so that you can stay ahead of the game and publish the best magazine you’re capable of publishing for your chosen audience. It’s obvious anyone that things are changing in the publishing world due to the easy entry into publishing through

Word of Mouth Marketing with E-mail

“Word of mouth” is traditionally thought of as something that happens mostly in face-to-face settings. In fact, the statistics support this: a study by Journal of Advertising Research showed that 75% of conversations between consumers about brands take place offline. Also according to them, 15% happens over the phone and “just” 10% takes place online. That does not, however, mean that it can’t be worthwhile to construct word of mouth

Tips on Selling to Women 

If you’re a married man you’ll understand that women make about eighty percent of all purchasing decisions, it’s therefore important to understand who your market is, as you seek to cater to the women in your target audience especially if you are selling to women. It really doesn’t matter if you sell motorcycles, air conditioners, or digital products, catering to women should be an important aspect of your marketing strategy.

Women Moving Up the Marketing Ladder

Marketing is essential to every business, large or small. Sure, you can set up shop and hope for the best, but chances are you won’t be in business very long. No matter how great your business is, you have to promote it. The statistics show that woman-owned businesses are growing in number. But they’re also growing in size. More and more of them are grossing millions, and even billions, of


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