Getting advocates and influencers to help you spread the message of your brand is a very powerful way to expand your brand. Advocates can be former customers, and influencers are movers and shakers within your niche and industry. Together, they form a powerful alliance to help propel your brand to new heights. They Can Become the Face of Your Brand Advocates are often customers before they become advocates, which puts
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Ensuring that you’re doing all that you can to get your digital marketing mix right depends on your audience mostly, as well as the product or service that you want to promote. After all, there is no point in promoting something to the wrong people in the wrong place, the whole point of marketing is to ensure you are promoting the right products, to the right audience at the right
The best way to manage anything is to create a systems and procedures. When you systemize all the processes that need to be completed to complete a task, you’ll feel yourself up to be even more creative. Some people balk at the idea of systemizing anything creative but the truth is, it will make a huge impact on your work if you do so. Use a Project Management System Nothing
Your website is so much more than a brochure describing your business. It is literally a goldmine waiting to happen. But, you have to set it up correctly. You need plenty of calls to action and reasons to give people to want to be connected to you, buy your information or products, and even promote you. It all starts with your website. Lead Generation Software Software like Leadpages.net, Instapage.com, and
As a small business owner, you have to wear many hats. But, typically a person who opens up a bricks-and-mortar business knows that they can’t physically do everything, so they hire people. They hire a cashier, perhaps a cook, a waitress; you know, the normal positions that they need to do the job so they can do their job – manage. But, when people open up home businesses, they often
A common mistake that entrepreneurs make when they build their website is that they make it hard for visitors to figure out how to contact them. This is kind of counterproductive. If your customers and prospects cannot contact you via your website or via some other way, they will get frustrated. They might not buy from you, or they might not buy from you again if they already did. They’ll
I’m a small business owner, in fact I’m an army of one and yet I manage to compete with businesses employing hundreds of people with multi-million dollar budgets. Since automating my digital marketing I’ve become what is known as an influencer, I’ve even been listed as a top ten content marketing influencer, top 100 social media marketing influencer plus a few others. Newspapers and Magazines ask me for quotes they
The entire point of inbound marketing is to attract, engage and delight your audience so that you create more and more customers with a larger lifetime value. The lifetime value of one customer is equal to the amount of each product in your product funnel. Some of your customers will end up buying everything you have and some will buy just one or two. You can use analytics to come
If you’re not building a list – an email list that is, then you’re making a huge mistake. Because right now, email marketing is seriously the most effective form of marketing ever invented and provides a high return on investment. Even though people complain about email, they won’t be complaining if you send the right emails, and neither will you when you start seeing money flow into your bank account.
Today you can hire people as either an employee or as a contractor. Contractors get paid not as employees but as business owners. In the USA they’re called 1099 contractors and are not employees of your business. To ensure that you don’t break any rules when it comes to contractors if you’re in the USA, please read all IRS tax rules. – click here No business owner can be good