Tag "social media"

Tips for Writing Actionable Title Tags

A title tag is used by search engines and individuals as information to know what is on that particular page. They usually appear in the tab on your browser when you go to the site in question. In addition they are used as anchor text when you share them on social media and in the search results. To create awesome actionable title tags, follow these tips. Install a Good Plugin

Six Steps to Help Measure Your Social Media ROI

Social media marketing can be a highly effective way to ensure that your audience hears about your programs, products and offerings, after all we all seem to use social media. But, if you begin without any sort of plan, it will be hard to know whether what you’re doing works or doesn’t. Each time you decide to do anything on social media, you need to set a monetary or numerical

Simple Ways to Increase Your Email Click Through Rate

You want people to read your emails, answer your calls to action, and buy things from you. But, first you need to work on getting more people to click through the links within your email. You can’t get them to do that if they never read them. Work on Your Subject Lines The first thing that your audience sees when the email goes into their account is the subject line.

How to Use Social Media Monitoring

Knowing what is being said about you across the internet is a great way to help you add to and control the buzz. The way to know is with social media monitoring. Essentially, this means listening in about what others are saying so that you can use it in numerous ways. You can control buzz, increase buzz, and even change bad buzz into good buzz. Reporting Issues and Concerns Many

How to Enhance Your Customer Touchpoints

A customer touchpoint is basically all the times that a business makes contact with or touches their customer. Ads, reviews, social mentions, websites, your store, your email list, and direct customer service are all examples of customer touchpoints. These are all opportunities for your customer to learn to know, like, trust, try, buy and refer you to others interested in you. You can no doubt see why it’s important to

How to Determine If Your Customers Are Achieving Their Goals

Most people have no idea whether or not their customers are meeting their goals or not. The purchase is made and that’s about the extent of the relationship. That’s pretty sad, and if you’re not finding out for sure how your customers are doing after they’ve made a purchase, you’re missing out on truly helping them – including helping them stop looking for answers to their problems since you’ve solved

Common Spelling and Grammar Errors That Make You Look Unprofessional

Spelling and grammar are important factors that can help show that you’re intelligent. Or if you’re not careful, they can backfire and make you look unprofessional. No one is saying that you have to be perfect. Certainly, in copywriting and in blogging, perfection is neither needed nor wanted. But, there are some spelling and grammar errors that stand out as ones that you should avoid at all costs. Your and

Three Awesome Social Media Monitoring Tools

What makes a good monitoring tool depends on your goals. Do you want more traffic, to get people to sign up for something, have your customers call you, or do you want them to directly buy something? Your goals, how large your business is and other factors will inform which social media monitoring tools you want to use. These three are meant for small- to medium-sized businesses and offer those

What Makes a Social Media Strategy Successful?

Social media marketing is a very lucrative way to position yourself as an expert, get more leads, and convert more sales. But, you can really mess it up too by spamming, taking steps that are considered rude, and not paying attention to the rules of the road before you embark on the social media marketing journey. If you want to be successful with social media marketing, consider these points. Position

The Ice Bucket Viral Challenge

During the summer of 2014, millions of otherwise sane people decided to throw buckets of ice cold water over themselves and video it to share on YouTube. Why? This was perhaps one of the world’s most successful viral marketing campaigns, ever, and it raised over $100 million for ALS (Lou Gehrig’s disease). First of all it was a challenge – and as humans we love a challenge. There’s something about


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