Tag "social media"

How to Position Yourself as an Expert to the Media

If you’ve ever wondered how to get the media to treat you like an expert, then you’re not alone this is one question I’ve been asked over and over. How many times have you seen a news story and thought, “Wow, that could be me.” And, you would not be wrong. You can be the go-to expert for the media as long as you position yourself as the expert in

Rinse and Repeat: The 80/20 Rule in Your Advertising Strategy

As you develop your advertising strategy, it’s important to understand that some of the things you do will work, and some will not work, in fact some will fail miserably. You’ll need to check your metrics to find out what’s succeeding and what’s failing, and then determine what you should do more of and what you should stop doing. Plus, you’ll want to add in alternatives to test along the

Understanding the Competition

To plan an effective advertising strategy, you need to understand your competition as well as how your products fill the gaps that your competition doesn’t. Knowing who your competitors are, what they offer, and how they relate to the audience is an essential element in any advertising strategy. The reason is that your competition has done most of the work already. All you must do is figure out what they’re

Ten Mistakes Businesses Make with Their Customer Support

Customer service is very important. Sadly, many businesses today seem to be afraid of providing good customer service. But, this is an opportunity for you. Stand out in this department and word will get around to your ideal customers. Avoid these ten mistakes and you’re already ahead of the game when it comes to good customer service. Making It Way Too Hard to Find Contact Information Your audience and your

Ten Mistakes Businesses Make When Implementing a Content Strategy

Creating and publishing content that your audience will not only enjoy, seek to read and will act on takes time, patience and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid. You Didn’t Plan Ahead For content marketing of any type to work, you need to have a plan in place. You

Ten Mistakes Most Businesses Make on Social Media

Using social media correctly can be an important path to business success. Unfortunately, many business owners make serious mistakes that impact their business in a bad way. If you want to use social media positively, avoid making these business mistakes. Mixing Personal and Business Keep your personal and business accounts separate as much as you possibly can, this means that your personal Facebook page is for your own use, your

How to Optimize Your Social Media Campaigns

Using social media to market your products and services is an excellent way to generate more business and to become the go to guy in your industry.. The idea is to give your audience useful and valuable content to consume that teaches, informs and excites them enough to want to answer your call to action. Post on Days and Times Your Visitors Read and Interact Most Use analytics to determine

Seven Ways to Love Your Customers

No matter who you are or what type of business you run, it’s always important to find as many ways as possible to show your customers how much you value them, appreciate them and love them. What’s amazing is that once you do this, they will return that love to you in various ways, such as giving you referrals, sharing your information, buying more and ultimately becoming devoted fans and

How to Gather Consumer Insights

There are many factors that make up your consumer insights. The more information that you can gather, the more you’ll be able to target your market. These insights will help you answer who your audience is, who your customer is, what they need, what you can deliver and more. There are many ways to gather consumer insights. You can collect information from numerous parts of your business. Social media, your

How Advocates and Influencers Can Help You

Getting advocates and influencers to help you spread the message of your brand is a very powerful way to expand your brand. Advocates can be former customers, and influencers are movers and shakers within your niche and industry. Together, they form a powerful alliance to help propel your brand to new heights. They Can Become the Face of Your Brand Advocates are often customers before they become advocates, which puts

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