Tag "small business owners"

You Don’t Need to Know Everything to Succeed

So many times as a business owner, you feel like you have to know how to do every last thing to run your business. You need to wear so many hats that your neck starts hurting under the weight and pressure. But the fact is, to succeed you only need to be able to do a few things really well. The rest you can let someone else do, because that’s

Mobile Friendly SEO Design Best Practices

Mobile usage has increased exponentially in the last couple of years. Now more than 60 percent of all the people who use the internet use mobile devices most of the time for browsing. Plus, Google has made it clear that if you want your website to be delivered in search results, your website must be mobile friendly. With about 30 percent of web traffic being delivered from mobile devices, it’s

How Virtual Assistants Have Changed the Way We Do Business

With the arrival of fast broadband technology the way people work and the workforce has changed and continues to change. People have been outsourcing to virtual assistants since the 1980’s but at this time, a contractor had to go into a customer’s office to get the information they needed to take to their offices to get the work completed. Now, a virtual assistant can live anyplace where they have reasonable

Local Search Engine Marketing For Small Business

A lot of small business owners think that online marketing is something larger business do that want to reach a national or international audience. However, nothing could be further from the truth, utilizing online marketing can create lots of business. In fact, local search engine marketing is made for local marketing, let me demonstrate. If you do a search for a business or service on Google without putting in the

3 Pages Every Sales Funnel Must Have, And What To Include On Them!

Confused about how exactly sales funnels work? You’re not alone, in fact, that’s the number one reason small business owners say they can’t get their funnels set up, they simply don’t know what to include and where. At the very least, your sales funnel needs these three pages: Sales Funnel Sales Page As you can imagine this is a pretty important page and one that obviously comes first, as well

How To Succeed As a Freelancer

How To Succeed As a Freelancer Do you want to be a successful freelancer, in this article I bring together a whole series of topics designed to help freelancers succeed in today’s marketplace. Should you wish to add to this, feel free to leave your thoughts in the comments area. Are You a Freelancer or a Consultant? How Much Should You Spend to Market Your Freelance Services? How to Build

Trends and Stats for Digital Magazines

There are numerous different trends and statistics available for digital magazine publishers. It’s in your interest as a digital magazine publisher to keep up-to-date on these trends and statistics so that you can stay ahead of the game and publish the best magazine you’re capable of publishing for your chosen audience. It’s obvious anyone that things are changing in the publishing world due to the easy entry into publishing through

Pros and Cons of Native Advertising

Native advertising, like all advertising, has things going for it and things going against. The problem a small business encounters, is that without advertising they can’t engage their customers. So, it helps to understand the pros and cons of each type of advertising. Pros of Native Advertising Better customer targeting The fact that the advertisements run only where similar content is seen means that the people who click through to

What Your Unique Selling Proposition Means to You and Your Customers

Creating your unique selling proposition (USP) is one of those grown breaking moments that helps set a business up for long term success. The process of working out what your USP is and writing down your beliefs and values, and aligning them with your business goals and strategy, will help you to create an action plan for success. If you really don’t understand why you do something, and you can’t

Eight Reasons You Should Hire a Business Coach

Hiring a business coach is an important step for most small business owners, if you think about it, no senior manager of a large business does everything alone when it comes to running a business. They have assistants and advisors and many people that help keep them focused on and on track. A lot of times they also have a board of directors that create the focus and goals for


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