A/B testing, or split testing, is an essential skill for most companies and business owners who wish to create high converting landing pages and websites that will generate more subscribers or sales. There are a number of tools that can help with this rather tedious and cumbersome process, enabling you to track two or more versions of the same page until an obvious winner emerges. There are a number of
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These are some examples of various types of visually effective ads using all sorts of techniques to get the attention of the audience so that they buy their goods and or services. They are all visually pleasing and use the elements of visual design to get their point across using few words. Jardiland Light Dog Biscuits This is a cute ad that went viral on Twitter. It elicits humor but
Becoming and staying focused on the task at hand is one of the most important things you can learn for your business, your career and also for your life in general. Multitasking is a great idea, however it’s nothing more than wishful thinking. You simply cannot do more than one thing well at a time, if you need to get more done in less time let’s have a look at
Knowing how to get the most out of your content, or how to scale it, is something every small business owner and content marketeer needs to understand. There are only so many hours in a day, and only so much information that can be out there at any one time. If you don’t know how to scale the content that you produce, content I might add that costs you time,
Microtargeting is a marketing strategy that utilizes consumer data and demographics to identify the interests of individuals or small groups of like-minded individuals and influence their actions or thoughts. An important aspect of a microtargeting campaign is to know the preferred communication channel of the targeted individuals. Most people reading this will have experience microtargeting in the form of paid political automated robotic phone calls, and emails from political organizations.
When I was a small boy I can remember being taken to a small stream to fish and explore, I was given a small fishing net on a pole and was allowed to dip my net in the water and catch stickleback fish, the aim being to put these into a jar. Now as a small boy I learned that I had more chance of catching fish in a small
Delegation is an important skill for any business owner to master, especially if you want to grow your business. As a small business owner, chances are you have very little time and money to devote to bottlenecks, accidental duplication of efforts and missed deadlines. If you learn to let go and to delegate well, you’ll have more time to work on your business and you can devote your time to
As a business owner we often hear that it is imperative that we select a particular niche to work within, but how do you select a niche for your business, you might after all select a smaller niche market to avoid having to compete on price with much larger businesses that have much more buying power than you do. One of the most useful things to do when selecting a
Hiring a professional to help you manage your money is something every business owner must decide upon eventually. Whether you hire a professional to help you or not, you are never absolved of the personal, legal and financial responsibility of managing your business’s money legally, ethically and correctly. So, how do you know whether or not you should manage it yourself, or hire a professional? Let’s go over the choices:
A Virtual Assistant is almost a must have for almost every small business owner or they should be, they can do all the mundane tasks that you find yourself doing allowing you to better utilize your time and make more money. However it’s very important to create a process whereby you provide your VA with clear instructions and limits. You want your virtual assistant to know when it’s okay to