Tag "skill"

The Basics of Creating Good Copy

Writing great copy is a skill that every content marketer should learn. In fact I’d go so far as to say if you create any type of content such as customer focused emails, quotes, etc. then these same skills and tactics apply to you as well. The following list is a short overview of what it takes to write good copy. Understanding your target audience Doesn’t everything start with understand

Tips for Working with the Press

Working with the press is a skill every smart business owner should seek to develop, especially nowadays as access to the press has never been easier. If really doesn’t matter how large or small your business is, the press can make you or break you when it comes to getting the word out about your products and services. Here are a few suggestions on how you can create a positive

Struggling to Succeed?

If you are struggling to succeed and missing the mark, the answer may lay in your strategic planning. You may not be looking at the big picture enough to understand the small things that go into succeeding on a project. Maybe you don’t really understand proper planning and organizing yet. What Does Success Look Like? Have you really thought about what success looks like? Take the time right now to


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