Tag "site"

13 Steps to a Secure Website

There are many things to consider about building a website. Once it’s built it’s not over. You have a shiny new website, but if you’re not careful it can become a nightmare. How secure your site is depends on the choices you’ve made before, during and after it’s built and published. 1. Choose the Right Platform There are many different types of website builders, content management systems (CMS), and platforms

Tips for Outsourcing Content Creation

In order to do content marketing effectively, you need a great deal of fresh content. Some business owners don’t have the time or staff to do this themselves. If this is the case, you need to hire a content creator. The Internet is full of good virtual help. Here are some tips on finding and working with your content creator. Finding the Right Help With so many providers out there,

Who Uses Pinterest?

Pinterest tells us that according to their demographic data, almost seventy percent of their users are women between the ages of twenty-five and thirty-four, and about half of them have children. Consider that for a minute, if your business is marketing to this niche audience then you need to be using this social media network. Pinterest users spend roughly fifteen minutes per day on the website, they share a variety

How Do Men Shop What Motivates Men to Buy

How do men shop, in my experience men tend to think logically when making purchase decisions. Men tend to determine that there is a problem, they evaluate the alternatives, and then they make their purchase. Most men are motivated to buy anything based on a perceived need. Once men recognize the need or identify a problem that needs to be solved, they go through information seeking. What do they know

Hosting Account Security Basics

No matter how secure you keep your website, it can still get hacked and you should work on the basis that eventually it will be. Even if you constantly scan your computer and update your security, there’s still a risk, especially if you use a shared web hosting company. Keeping a network secure is actually a two-pronged attack, it takes effort from both you and the hosting company. Many people

Pinterest Search Engine Optimization Tricks For Better Pinterest Results

Like most online marketing, it’s important to understand how to maximize search engine optimization so that you can get the most out of your time using Pinterest for marketing purposes. You can pin all day long, but if you’re not optimizing for keywords and using an effective keywords strategy, you might be wasting your time and will never get any sort of meaningful results. Develop a Long Tail Keyword Strategy

How to Take Inventory of Your Existing Links

It’s important to occasionally not only check up on who is linking to your site, but also what links you have linking out on your own site. Linking inventory isn’t hard to do today thanks to technology. Finding Out Who Links to You: * WhoLinks2Me.com – Enter your domain name and this site will check to see who is linking to your site for free. Just install the code on

SEO Quality Content More Important in 2014

It’s always been important to write online content for humans and not search engines but many marketers did not always listen. They just wanted something up to attract the search engines and rank high. Worse, some unscrupulous “marketers” used trickery to get people to go to their site to only be redirected to more advertisements and paid links. While I know we are all using the trips and tools we

Producing Fresher, Quality Content Essential To Online Success

You’ve heard it many times over that you need a lot of content on your website to attract the search engines, right? Well, you do need a lot of content on your site, but you want to attract more than search engines, you want to attract your target audience to come, stay, read, enjoy, learn, and engage. The way to do this is to produce fresh, quality content, often. A

Five Reasons for Using Email Marketing

Whether you own a web-based business or a ‘brick and mortar’ store, email marketing is something to consider. Communication with your existing or prospective clientele is paramount in the business world. In case you have any doubts about how this can benefit your business, here are five reasons why email marketing is a positive choice for your business needs. 1. Inexpensive: Email marketing is the least expensive marketing tool you


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