Tag "showrooming"

What Is Showrooming and How Does It Affect Retail Businesses?

As the popularity of the Internet has grown until today almost everyone can access it at will using their smartphone, tablet or other viewing device. For retailers operating bricks and mortar retail businesses, this ready access to the Internet has meant that many people are now using offline stores as showrooms which is often call showrooming. People will visit these stores in person, try on clothes, and view items they

What Is Reverse Showrooming?

We often here from retails about consumers showrooming which is where people visit retails showrooms to view and select products which they will later purchase online often at reduced prices. However reverse showrooming has been going on for a much longer period and is much more popular, this is where people conduct online research to help them select products for purchase later in a bricks and mortar (offline) store. This

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