Integration of mobile applications and website is a very common practise today. Today’s consumer demands ubiquitous computing in order to access the desired information anywhere and everywhere. The share of mobile users is consistently increasing and the companies must look for ways to appeal these users. Mobile applications and website integration is one way to increase your website traffic. Integrating mobile applications to a website is not an easy task.
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With the ever increasing popularity of mobile access devices and Googles recent announcement that it is giving even more preference to those websites that are mobile friendly, mobile marketing can no longer be ignored. Mobile marketing is a lucrative way to get your products or services in the mind of your audience and there are a few things you can do to help ensure your mobile marketing works even better
Mobile devices now access the Internet more often than computers and as mobile will continue to outshine computers in the content delivery marketplace, its’ important to be aware that if you’re not ready for mobile, you’re already losing out on potential revenue. Being ready for mobile for many means building a responsive website, the next thing however is to determine how to monetize mobile for your specific niche. Understand What
If your website includes a blog and it should, especially if you’re a business you will not doubt have seen that the best blogs incorporate a related posts area, which is aimed at showcasing similar related articles to the one being read as people will then read more than one article and remain on the website for much longer. Well, cross selling works in a similar fashion in that it
Hiring new employees, taking on casual staff, contractors or even outsourcing is an important way to expand your business. Each person you hire or contract with, can potentially be a duplicate of yourself so that you can expand your business in a smart way, without working harder. But, it’s important to ensure the people working with you, help lower your stress levels while expanding your business and giving you more
Website and in particular shopping cart security is integral to maintaining your online business and the trust of your customers, it can mean the success or failure of your business. I’ve put together a few tips to help ensure your shopping cart is safeguarded and your online sales are maximized as a result. Use PCI Compliant Shopping Cart Software You don’t have to have everything built in house; you can
If I was to ask one hundred business owners what conversion rate optimisation (CRO) was I would be surprised if just one or two people knew what it was, yet without a doubt every single one of those business owners could benefit tremendously from it. In its simplest terms conversion rate optimization (CRO) is the measurement, modification and testing of different aspects of a business’s online presence so that instead
To build a well-running, attractive website you need a content management system (CMS) that allows you to develop an “all-in-one” online presence. You need a place to host your blog, your articles, and other information about your products and/or services. The very best CMS that is available today is simple to use, easy to update, and used widely by small and large businesses alike. That platform is self-hosted WordPress. First,
So many times businesses offer discounts to new customers, forgetting about the customers they already have that are loyal to them. One way to combat this problem is to create a customer loyalty program. There are many ways in which you can do this, and the methods vary depending on whether you have an online business or a bricks and mortar business. Let’s go over some easy ways to create
When you’re starting a business, seeing the “big” picture is important. Many entrepreneurs have stated that had they looked at the small details in their business they may not have started the business in the first place. This is because many of us get bogged down by all the small details and often it can put us off starting something new. If you’re starting a new venture, here are a