Tag "services"

Understanding the Behavioral Stages of a Customer

There are six stages of the buying cycle for any given customer. They are usually listed something like this: awareness, research, evaluation, decision, purchase, and post purchase evaluation. It’s very important to understand how this affects the choices your new customers make. And, if you can design content that takes all of that into consideration, you’ll be even more successful. Awareness At this time your customer is just becoming aware

Simple Ways to Increase Your Email Click Through Rate

You want people to read your emails, answer your calls to action, and buy things from you. But, first you need to work on getting more people to click through the links within your email. You can’t get them to do that if they never read them. Work on Your Subject Lines The first thing that your audience sees when the email goes into their account is the subject line.

How to Make Your Marketing Work for You

A lot of people get frustrated with marketing. They feel like it doesn’t work. But the truth is, marketing does work. If it didn’t work you wouldn’t get the same emails marketing the same thing over and over again. If it didn’t work you wouldn’t keep seeing advertisements on TV shows or billboards. But, you want it to work for you and your business, right? If so, you need to

Common Spelling and Grammar Errors That Make You Look Unprofessional

Spelling and grammar are important factors that can help show that you’re intelligent. Or if you’re not careful, they can backfire and make you look unprofessional. No one is saying that you have to be perfect. Certainly, in copywriting and in blogging, perfection is neither needed nor wanted. But, there are some spelling and grammar errors that stand out as ones that you should avoid at all costs. Your and

Is PPC a Good Affiliate Marketing Strategy?

The hands-down best method for affiliate marketers is to build a website and a community, provide amazing and consistent content and then recommend goods and services to your audience. But, sometimes you just don’t want to do it that way and so you may consider PPC. Pay-per-click marketing means that you pay each time someone clicks on your advertisement for the product, whether they buy or not. You only get

How to Convince a Company to Let You Intern Even If They Aren’t Looking

Internships are time-honored traditions for some types of work, but sometimes they’re less popular for other types. People have interned for years at the White House, in not for profits, churches, schools and other businesses. The reason is that it’s a great way to learn the ropes of any new venture you want to be part of. If you want to learn how to bake the best bread in the

How to Brand Yourself as an Expert When the Products Are Not Yours

Affiliate marketers have an interesting challenge when it comes to promoting products and services that aren’t their own. They need to establish themselves as experts but it’s not their products, so how do they do that? First of all, most products being sold today aren’t sold directly by the creator anyway. Therefore, anyone can become an expert for any product if they put their mind to it, get training when

Affiliate Marketing on Social Media

You really can improve your affiliate marketing business by using social media. Some people say you don’t even need your own website to become an affiliate marketer and in many ways, with the advent of social media this is true. Try using social media marketing in these ways to improve and boost your affiliate marketing business. Promote Quality Products and Services It’s imperative that you keep the trust of the

Tips for Planning Your Content

As an online business owner, you know that content is one of the best tools you have. It drives traffic. It provides your audience with the value and information they seek. It also helps you market your business, products or services. Content is essential for online marketing success. You can achieve greater success if you take the time to plan your content. What Is Content Planning? Content planning is simply


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