Tag "services"

Gaining More Sales with Instant Gratification Offers

Instant gratification can be easily defined as wanting something, and wanting it now. The opposite is delayed gratification. In the modern world where we are switched on 24/7 with our smartphones and tablets, instant gratification is the order of the day. People just don’t want to wait for anything. In order to make more sales, you need to tap into this mindset of instant gratification. We can also describe the

Phrases and Statements That Help Show Empathy

There are a number of different phrases and statements that help demonstrate that you have empathy for your target audience. Empathy is important, because it offers the “human touch” in business dealings and marketing. You don’t have to act like a pushy used car salesman to seal the deal if you master these empathetic words and phrases and use them in face-to-face meetings and in your sales letters online. The

The Part Empathy Plays When Selling Products or Services

One of the reasons internet marketing has been so successful in the past twenty years or so is that it allows companies to tap into customer interests and concerns on an unprecedented level. Instead of the “scattershot” approach to marketing of TV ads, for instance, online advertising is very targeted, especially through the use of pay-per-click (PPC) networks like Google AdWords and Facebook and Twitter ads. They allow companies to

Steps to Create Audience Personas That Get Results

Knowing exactly who your audience is, is perhaps the most important piece of information you can ever have from a marketing and business perspective. Knowing your audience is more about knowing what an individual user demographic profile is like, it’s much more in-depth. What is your audience doing on a Tuesday evening? What do they worry about? What are their dreams and goals? Research Current Customers If you have customers

Turn Your Competitors into JV Partners

One way to take collaboration to the next level is to find Joint Venture (JV) partners. You’ll find JV partners by meeting colleagues and competition. A JV partner is a joint venture partnership that can last for a few months to years, it all depends on the goals of the project and how successful it is for those involved. Start an Industry Organization If there isn’t an industry organization yet

Eight Ways Businesses Can Collaborate to Improve Sales

As a small business owner, you’re not really working in isolation, for instance you can collaborate with the business community to increase business and make more sales if you think a little bit outside of the box. Work with People You Like First, ensure that you choose business owners that you share values with, even if you’re competitive in some areas. You don’t want to work with someone you don’t

Rinse and Repeat: The 80/20 Rule in Your Advertising Strategy

As you develop your advertising strategy, it’s important to understand that some of the things you do will work, and some will not work, in fact some will fail miserably. You’ll need to check your metrics to find out what’s succeeding and what’s failing, and then determine what you should do more of and what you should stop doing. Plus, you’ll want to add in alternatives to test along the

Getting Your Positioning Right

An important part of creating an effective advertising strategy is to get your positioning right. Brand positioning is all about how your brand looks in the mind of your customer. By getting your advertising positioning strategy right, you can focus more on your message about specific aspects of your products or services while staying true to your brand. How Is Your Brand Positioned Now? Are you the low-cost leader for

Understanding the Competition

To plan an effective advertising strategy, you need to understand your competition as well as how your products fill the gaps that your competition doesn’t. Knowing who your competitors are, what they offer, and how they relate to the audience is an essential element in any advertising strategy. The reason is that your competition has done most of the work already. All you must do is figure out what they’re

Creating an “Aha” Moment for Your Customers

Truly effective advertising requires that you make a great connection with your audience. And making a real connection with your audience requires that you know who they are, what they need, and how to provide it. Conduct Industry Research Understand how your industry works. It’s imperative to know the norms of different aspects of your industry such as typical conversion rates, who your competition is, and other information like that.

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