Selling to women is something every online business owner needs to consider, according to the Marketing to Women Conference, eighty-five percent of buying decisions are made by women. This is a massive market segment that you simply cannot ignore or just hope to please, it’s therefore an important aspect of online marketing. With more than ninety-four percent of these women having access to the internet, it becomes clearer that you
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If you’re a married man you’ll understand that women make about eighty percent of all purchasing decisions, it’s therefore important to understand who your market is, as you seek to cater to the women in your target audience especially if you are selling to women. It really doesn’t matter if you sell motorcycles, air conditioners, or digital products, catering to women should be an important aspect of your marketing strategy.