Tag "search engines"

Navigation Best Practices for Your WordPress Website

Setting up the navigation structure on your website  is one of the most important decisions you will ever make when it comes to running a successful online business. This is because the navigation can tell visitors and search engines a lot about your website. It enables them to get a clear sense of how well organized the business is, how much content you have, and how easy it is to

Ten Great WordPress Plugins That Make Growing Your Business Easier

When I started out in Web Design way back in the mid-nineties everything had to be hand coded and everything was new and expensive for the end user to have developed. Design companies developed libraries of code to reduce development time and offer a better service but still everything functionality you added to a website cost money. Nowadays WordPress plugins are one of the main reasons why you should consider

The Single Biggest Reason Why Content Planning Is Essential for Your Online Success

The biggest reason why content planning is essential for your businesses online success is because content is the driver of everything you will do in your business. If you think about it, content attracts people (traffic), encourages subscribers, and promotes sales and growth. No matter what your business model, content can help you succeed. Think of your website or blog as your “store window” for your business. Every single modern

Ten Ways to Repurpose and Refresh Old Content

Repurposing content is one of the best ways to produce high quality content consistently without taking up too much time each month or paying a fortune for writers and bloggers to create it. Almost everything old can be made new again through repurposing content. Here are ten ideas that can help you transform an ordinary article or blog post into an all-new, exciting format. 1. Top Tips Make your article

Commercial versus Informational Wording When Creating Content

As a business owner or digital marketer I’m sure you’ve spent hours creating the perfect content for your sales landing pages or even your website, however you fail to attract any visitors to these pages because the search engines just don’t value the content you have created. However by simply changing the wording a little can result in a huge difference to your visitor numbers and sales generated. Commercial or

How to Test and Improve Your Site Load Speed

When it comes to website loading times, faster is always better, there are however a number of common reasons why your website might be slow, and a slow load speed can lead to your website visitors clicking away to another website, because they get impatient. Fortunately, there are ways to test your website load speed in order to determine its performance level and then fix whatever might be slowing it

Ways to Boost Your Visibility with SEO

Search engine optimization (SEO) is something every single small business owner should understand, at least to some extent. Whether you’re a blogger, a service business, a producer of something, a marketer, or you own a bricks-and-mortar business, SEO is important if you want to generate plenty of visibility for your business within the search engines. SEO isn’t a difficult concept to understand and isn’t all about keywords, meta tags, etc., 

Why Affiliate Marketers Need a Email Mailing List

There are a lot of people trying to run successful affiliate marketing businesses without a email list, many still think it’s old-fashioned or erroneously believe it doesn’t work. But email marketing still happens to be the most effective form of marketing that exists. If you’re not convinced, let’s look at a few of the reasons you need an email list as an affiliate marketer, in fact every business needs one.

How to Write Good Meta Tag Descriptions

You might not even realize it, but meta descriptions are still extremely useful and while Google says that meta descriptions don’t affect how high your content appears in searches, it will affect whether or not your audience clicks through to your website. And for the record, the more people who click through, the more Google will rate your content as important and rank you higher in the search engines. Why

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