Tag "search engines"

How to Write Good Meta Tag Descriptions

You might not even realize it, but meta descriptions are still extremely useful and while Google says that meta descriptions don’t affect how high your content appears in searches, it will affect whether or not your audience clicks through to your website. And for the record, the more people who click through, the more Google will rate your content as important and rank you higher in the search engines. Why

How to Write if You’re Not a Writer

As a business owner you’re called on to manage a variety of tasks. Due to the importance of content, one of those tasks is writing. You have content to create. This can be a scary and potentially overwhelming concept. Many people fear writing or put it off because they don’t consider themselves to be writers. Good news! You don’t have to be a “writer” to write good content for your

The Proper Way to Use Redirects for SEO Purposes

Do you know what redirects are? Essentially they are a way of forwarding one URL to another URL. You have several main types of redirects including 301, 302 and Meta refresh. A 301, which indicates its a permanent type of redirect, is the one that’s most recommended for search engine optimization (SEO) purposes. The 302 is a temporary redirect and has to do with refreshing and sending you back where

Get Ahead with SEO in 2016

As a business owner you no doubt understand the importance of having a successful website that appears on the first page of Google and the other search engines. You’ve no doubt received an email guaranteeing you a listing on the very first page of your chosen search engine, and you’ve no doubt questioned your present web designer about getting better rankings. You might think that search engine optimization (SEO) is

Content Is King for SEO but Know the Point

You have heard it numerous times before but… “Content is king,” and you must have lots and lots of it, published on a regular basis that is both unique and original. But if you are like me, sometimes you miss a few key points, so let’s explain a few key content marketing questions which are especially important when creating content for SEO purposes. You need to ask a few key

Why You Must Use Responsive Design

Small business owners want to have a website that gets results for them, attracts prospects, brings in leads and converts visitors. But, like most things with technology, there are always changes taking place. It’s important to keep abreast of these issues even if you’re not a web designer. One such issue is the need for a responsive website design. Here’s why that’s so important. Usability A responsively designed website will

The Importance of Mobile SEO

It’s really not that mobile is winning; it’s that different-sized screens and different browsers have become the norm. Due to that change in technology and the ease at which the public can access it, it’s imperative that you design all your websites for mobile first. When you design for mobile first, you automatically create a situation where your site looks fabulous and works well across all devices. It’s about the

How to Market Your Business Website Online and Offline

It never ceases to amaze me how rational business people purchase a website and then expect to feature on the first page of Google and generate an endless amount of leads without having to do anything but purchase a website. Let me be perfectly clear, you’re never going to achieve this, a website is simply a marketing tool that needs to be promoted and marketing itself for it to become

What’s Included in an Online Marketing Plan?

When developing any form of marketing plan and especially your online marketing plan, you need to take into account all of your achievable goals. I’ve purposely not just used goals, as people in my experience tend to try and set unrealistic goals when dealing with cyber space… you’re never going to purchase a two hundred dollar website and turn over ten million dollars with a zero marketing budget so don’t


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