Search engine optimization (SEO) is something every single small business owner should understand, at least to some extent. Whether you’re a blogger, a service business, a producer of something, a marketer, or you own a bricks-and-mortar business, SEO is important if you want to generate plenty of visibility for your business within the search engines. SEO isn’t a difficult concept to understand and isn’t all about keywords, meta tags, etc.,
Tag "search engines"
There are a lot of people trying to run successful affiliate marketing businesses without a email list, many still think it’s old-fashioned or erroneously believe it doesn’t work. But email marketing still happens to be the most effective form of marketing that exists. If you’re not convinced, let’s look at a few of the reasons you need an email list as an affiliate marketer, in fact every business needs one.
You might not even realize it, but meta descriptions are still extremely useful and while Google says that meta descriptions don’t affect how high your content appears in searches, it will affect whether or not your audience clicks through to your website. And for the record, the more people who click through, the more Google will rate your content as important and rank you higher in the search engines. Why
There is a lot more to SEO than keywords. SEO is also about how to make your hard work stand out and look good to your audience. The point is to get found and once found, for the audience to consume your content. If you work on your titles, you’ll make a lot more headway. Keep Them Short You only have so much space for the entire title to show
As a business owner you’re called on to manage a variety of tasks. Due to the importance of content, one of those tasks is writing. You have content to create. This can be a scary and potentially overwhelming concept. Many people fear writing or put it off because they don’t consider themselves to be writers. Good news! You don’t have to be a “writer” to write good content for your
Do you know what redirects are? Essentially they are a way of forwarding one URL to another URL. You have several main types of redirects including 301, 302 and Meta refresh. A 301, which indicates its a permanent type of redirect, is the one that’s most recommended for search engine optimization (SEO) purposes. The 302 is a temporary redirect and has to do with refreshing and sending you back where
As a business owner you no doubt understand the importance of having a successful website that appears on the first page of Google and the other search engines. You’ve no doubt received an email guaranteeing you a listing on the very first page of your chosen search engine, and you’ve no doubt questioned your present web designer about getting better rankings. You might think that search engine optimization (SEO) is
You have heard it numerous times before but… “Content is king,” and you must have lots and lots of it, published on a regular basis that is both unique and original. But if you are like me, sometimes you miss a few key points, so let’s explain a few key content marketing questions which are especially important when creating content for SEO purposes. You need to ask a few key
Small business owners want to have a website that gets results for them, attracts prospects, brings in leads and converts visitors. But, like most things with technology, there are always changes taking place. It’s important to keep abreast of these issues even if you’re not a web designer. One such issue is the need for a responsive website design. Here’s why that’s so important. Usability A responsively designed website will
It’s really not that mobile is winning; it’s that different-sized screens and different browsers have become the norm. Due to that change in technology and the ease at which the public can access it, it’s imperative that you design all your websites for mobile first. When you design for mobile first, you automatically create a situation where your site looks fabulous and works well across all devices. It’s about the