Tag "search engine"

Writing to Sell versus Writing to Communicate

Almost every small business can benefit for hiring a writing, the improvement in audience engagement almost always guarantees a better conversion rate, however it can be difficult to determine what type of writing you want. There are different types of writing, each requiring different skills that you need to promote your small business. It’s really easy to think that all writing is the same and anyone that can write can

How to Use Keyword Match Types Effectively

Keyword match types essentially help a search engine determine how close the searcher must use your keyword terms before your business shows up in the search results. This is a way for you to more closely screen the audience that will see your pay-per-click advertisement and have a chance to click through to your website. The closer you require a match, the fewer clicks you’ll get because the fewer people

PPC Advertisement Extensions: What Are They and How Can You Use Them?

When you place a pay per click (PPC) advertisement, there are many ways to enhance your advertisement so that it works harder to produce better and better results. One of these ways is to use ad extensions. An ad extension is special format for advertisements online that help extra information show on a search result pages. Not all ad extensions show, even if you’ve gone through the process and enabled

The Basics of SEO

Way too many business owners are hung up on search engine optimization and wanting to appear top of the main search engines for their chosen normally highly sought after keyword phrase. On top of this these business owners expect to purchase a website, not have too much to do with the design and content creation and for it just to sit there and never be updated by them, but it

The Four V’s of Semantic Search

Can you imagine how much information there is on the Internet? The aim of search engines is to seek out this information and to then serve up the most relevant information to those seeking it. Semantic search is a technique in which a search query aims to not only find search results based on your keywords, but to also determine the intent and contextual meaning of the words entered into

How to Demonstrate Respect without Speaking

According to anthropologist Edward T. Hall, up to 60 percent of all human communication is non-verbal. Think about that for a minute, it’s quite remarkable and understanding this fact will help you learn how you can demonstrate respect to others without ever opening your mouth. This is a tremendous skill to learn because the more you listen and the less you speak, the more people will respect you and perceive

What You Should Do When Your Work Has Been Plagiarized

If you publish anything online, sooner or later somebody is going to plagiarize your content, steal your images and maybe even copy your entire website. The internet is a large place, filled with lots of people that have bad intentions of looking to profit from other people’s talents. No matter how much time you spend working on a website, a photograph, a work of art or a piece of writing,

Copywriting Trends Content Marketers Need To Note.

If you want to be successful with content marketing and specifically copywriting, or know how to identify good copywriting it’s imperative that you stay up to date with current copywriting trends and best practices. Things change so fast with new technology, that what was popular yesterday may be irritating today. If you stay up to date with copywriting trends you’ll avoid having those problems. However as with most sales and

Website Maintenance Every Business Should Have 

Every single business needs regular website maintenance to ensure that they remain secure and operational. Websites aren’t a built once and done proposition, even though almost every single website you see looks just like that, and business owners wonder why they aren’t generating quality, continuous leads. Imagine owning a bricks and mortar store, you must keep the place looking clean, relevant and all the locks and security in good repair,

Tips on Selling to Men

When selling to men remember that men care a lot about whether or not something works and how it works, they don’t really care as much about the story of how the business came to be, or the emotional connections they can make by purchasing the product or service. Men care about how the purchase benefits them, whether or not they can get in and buy the item quickly or


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