Tag "search engine optimization"

The Proper Way to Use Redirects for SEO Purposes

Do you know what redirects are? Essentially they are a way of forwarding one URL to another URL. You have several main types of redirects including 301, 302 and Meta refresh. A 301, which indicates its a permanent type of redirect, is the one that’s most recommended for search engine optimization (SEO) purposes. The 302 is a temporary redirect and has to do with refreshing and sending you back where

Why You Should Consider Content Repurposing

Content makes the online world go round. Content is what drives interest, engagement and profits when it comes to any online marketing effort. There is no other skillset or element that is more important to online success than quality content. As has been said, over and over, content is king. However, not every type of content is king. The real ruler of the online world is good, solid content. Why?

Four Tips That Will Make Your Content Marketing Articles Shine

Content marketing and writing for the web in particular is a unique and specific skill that you need to learn if you ever want to prosper online. In many ways, the same laws of writing that we learned all those years back at school still apply and anything that makes your writing more engaging and entertaining will still work online. It’s just that the online world is different, audience’s attention

Content is and Always Will Be King

I’ve heard people talk about content now being king anymore, especially on those social media platforms we all use, however in my opinion content and by that I mean original content is and always will be king, or if you prefer the key to the door that leads to online success. Whatever your own views are the fact remains that content plays a critical role in business and especially online,

Nine Types of Online Marketing

If you want to maximize your businesses marketing opportunities online, there are many different types of marketing that you need to understand. Each type of online marketing requires specialist knowledge, skills and flare to ensure that it is effective. In this article I share an overview of the different types of online marketing that you should know about. Search Engine Optimization Commonly abbreviated to SEO, this type of marketing falls

Optimizing Video Blogs

It’s all too easy to start a video blog assuming that thousands of people are magically going to find you. Well they aren’t and all your hard work will be wasted, unless of course you promote your videos. And as we know SEO forms a worthwhile part of any online promotional campaign. Video search engine optimization is done is many ways, I’ll go through some of them here, but the

Reduce Website Bounce Rates

It’s hard enough to get people to visit your website so the last thing you want is for someone to land on your website and to bounce off to the next website without hanging around to read yours. Your aim after all is to get them to read your content, see your offers and then answer your calls to action. But, many people do bounce off of websites, bouncing means

Marketing Locally – Strengthen Your Local Presence

Even if your online business has a world-wide audience you can still make a big impact by taking advantage of strengthening your local marketing efforts. Having a strong local presence will help those audience members who are local to find you much easier, plus, it can help increase your expertise quotient. Here’s how to strengthen your marketing locally. Search Engine Optimization – SEO Search engine optimization consists of a lot

How Important Is SEO in Your Content Creation

Search engine optimization is an important part of any content strategy. Search engine optimization, more commonly known as SEO, means using specific keywords in your content that will draw traffic. This increases the chances of your content appearing in search engine results when people type in these keywords. What Keywords? There are tools you can use to find good keywords. The most popular is the Google AdWords Keyword Tool, which

What is a White Paper and Should You Use Them?

A white paper is an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision. If you offer a product or service to business owners, white papers are an excellent way to explain your solutions to your audience. They work especially well for complicated issues that require some measure of education for the buyer to understand. The Purpose of a White Paper A white


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