Tag "sales funnel"

How To Blog on LinkedIn and Generate Leads

LinkedIn long form publishing offers all LinkedIn users a tremendous opportunity to attract their target audience to them and then to convert them into customers and then into raving fans that help spread the word. Let’s look at how you do this, shall we? The LinkedIn Trap When you start to publish articles on LinkedIn you have to decide if your goal is to generate leads, new connects and ultimately

12 Step Guide to Creating a Solid Content Marketing Plan

A content marketing plan and you ensure that every piece of content has a reason for existing as it helps ensure your content works towards accomplishing your goals. You want to first of all attract your audience to you and then you want to improve your audiences’ experiences by educating and informing them. Your content should also establish trust with your audience and build your credibility and authority. Properly crafted

How To Generate Leads From LinkedIn

I know lots of LinkedIn experts and most of these people are extremely knowledgeable about LinkedIn and how it works. They can help you setup your profile, teach you how to use the search feature and how to get introduced to potential people of interest. Sounds great doesn’t it and I am sure you can benefit from using such services, you might even find a new job or locate a

Put Your Sales on Autopilot With an Automated Follow-Up Sequence

The web pages that make up your sales or opt-in funnel as discussed in our previous article are only the beginning. To really push through and encourage sales, you need to stay in regular contact with your audience. The easiest way to do that is through your email marketing software, by sending periodic emails with various related offers and valuable additional information. Let’s take a look at a typical follow-up

3 Pages Every Sales Funnel Must Have, And What To Include On Them!

Confused about how exactly sales funnels work? You’re not alone, in fact, that’s the number one reason small business owners say they can’t get their funnels set up, they simply don’t know what to include and where. At the very least, your sales funnel needs these three pages: Sales Funnel Sales Page As you can imagine this is a pretty important page and one that obviously comes first, as well

What is a Sales Funnel?

An online sales funnel is one of the most important marketing tools any online business has, and yet many businesses have no real understanding of what an online sales funnel is or how it works. By failing to fully understand this important aspect of running an online business means fewer sales, lower profits and could ultimately mean instability and potential failure. A Simple Sales Funnel A basic funnel consists typically

Why You Should Be Measuring Your Content ROI

I’ve been content marketing since before it was called content marketing and before Google even existed, and I have found that content marketing offers an enormous amount of value to a business, from increased exposure, increased audience engagement to increased sales. However, at least initially it’s an awful lot harder to determine a return on investment (ROI) with content marketing than other more direct sales advertising and marketing like sales/landing

What Is a Documented Content Marketing Strategy and Why Do You Need One?

If you worked as a business advisor and two clients came to see you, one with a business plan and one without, which one would you think had the best chance of success? Of course it would be the person with the business plan, simply because as the saying goes if you fail to plan, you plan to fail. It’s exactly the same for those who enter into content marketing

How to Create Actionable Content With a Content Marketing Plan

Many people fail at content marketing because they jump right in and start to produce content, pushing it out month after month until their enthusiasm wanes because they aren’t seeing any meaningful results. If you want to see meaningful results from content marketing you first have to have a content marketing plan to follow, without one you are simply producing content in the hopes that it achieves the results you

Habits of Highly Successful Mobile Marketers

Successful mobile marketers share the same characteristics as other successful marketers, such as the ability to understand their audience, having the ability to stay ahead of their market, knowing their particular niche inside and out. They are also expert at knowing how to impart their message to their audience in a unique and engaging way that resonates with their audiences. They Listen to Their Audience Everything beings with listening to


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