Tag "sales copywriting"

Facebook Advertisements Best Practices

Advertising on Facebook is in my opinion one of the best ways to get the word out about your company’s products and services. Facebook offers both a PPC and CPM advertisements. A PPC campaign is a pay-per-click campaign which means you only pay when people click on your advertisement, while a CPM or Cost per Mille (cost per thousand as mille is Latin for one thousand) which means that you

Writing to Sell versus Writing to Communicate

Almost every small business can benefit for hiring a writing, the improvement in audience engagement almost always guarantees a better conversion rate, however it can be difficult to determine what type of writing you want. There are different types of writing, each requiring different skills that you need to promote your small business. It’s really easy to think that all writing is the same and anyone that can write can


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