Tag "right way"

The Right Way to Guest Blog

Guest blogging is an awesome way to grow your audience but you have to do it the right way, because doing it wrong can prove extremely costly. It can cost you audience members, respect, and you can even fall foul of the almighty Google. The wrong way is to post a generic article, with generic links, to generic blogs without any thought to your goals or target audience. The right

The Right Way to Do Content Marketing

If you are content marketing correctly your audience doesn’t even realize they are receiving a marketing message. By creating content that is unique, has your specific voice or style, shares your own opinion and that imparts new ideas without forgetting the reason why the content exists, will ensure you will always be successful in the content marketing arena.   Let’s look at the components that make up properly crafted content

Remarketing to Change Minds and Convert

Remarketing is an incredibly effective way to connect with all the visitors on your website. It is especially effective for those individuals who’ve visited your website but did not make an inquiry or purchase. This marketing technique allows you to strategically place your targeted ads in front of a defined audience, the same people who previously visited your website. Remarketing can be highly effective, because once a potential customer leaves

Is Your Website Design Driving People Away?

As a business owner you need to have your own website under your control so that you can add content and manage it as required. This is the place where all of your social media accounts and other online activities will direct people towards so that they can learn about you and what you are offering them. As you can imagine there are ways to do this right and ways

15 Ways to Kick Start Customer Satisfaction

Customer satisfaction should be the number one priority of any business. It can make a huge difference in how your bottom line is. Training your team members in ways to increase your customers’ satisfaction is key in building a good relationship with the customers. Here are the top 15 ways to increase customer satisfaction: Listen to what they have to say. Some will just need to rant, even if they

Habits That Make Business Networking More Enjoyable

Business networking is an extremely important activity you need to undertake to help ensure your business succeeds. You’ve probably heard the saying that “it’s who you know, not what you know” that makes you a success. While it’s not entirely true, it’s most definitely helpful to know people and to promote your business as the go to business in your area for what you do. Whether you network with your

Creative Ways Your Business Can Use Mircoblogs

Microblogging sites are a great way to promote your business. A microblog is a site like Twitter or Tumblr that acts as a social media site which allows you to blog but limits the length of your posts. Microblogs typically only allow posts to be between 140 and 200 characters, which means your message has to be short and to the point. These platforms are great for engaging customers because

Use Social Media as a Lead Generation Tool

Let’s Learn to Use Social Media as a Lead Generation Tool Everyone it seems lives on social media and as a business owner it’s essential to learn how use social media as a lead generation tool. At your fingertips you literally have access to thousands of people, it’s like a networking even on steroids. The secret, however is how you use social media the right way to attract the right

Marketing Tips for New Business Owners

As a business owner you should understand that all marketing should be done, with the sole aim of building brand awareness, whilst earning attention and engaging your target audience for the future. In this way,  when the time comes and you actually advertise or try to sell something to your target audience, they already feel as if they know, like, understand and trust you. Create a Marketing Plan Every business

How to Write Controversial Blog Posts

I’ve been working in one business or another for over thirty years now and I believe that the older you get the more opinionated you become, however when wanting to create a controversial blog post there are right and wrong ways to do it. When writing a controversial blog post it’s important to keep your focus, base your opinion on facts and not fiction, edit for clarity and pay particular


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