Tag "right people"

Nine Ways to Attract Positive Media Attention

Getting media attention can be easy if you know what to do, some things however take a long time and require planning even though they’ll seem to others as if these thing happened out of the blue, overnight. You’ll need to focus on building relationships with the right people while you’re also doing other things to get media attention. Raise Funds for a Local Cause Don’t raise funds in hopes

How to Go with Your Feminine Flow as an Entrepreneur

Many people are under the assumption that women are weak, powerless, and don’t succeed in business due to that. But, nothing could be further from the truth. Women are truly amazing in their ability to persevere. Just watch any woman laboring during child birth and you’ll know that women know how to get through a difficult time in order to experience the prize at the end. You can use those

How to Connect with the Right People on Social Media

Think of social media like you would any other business event where you meet other professionals in your line of work or complementary business. How you behave at a networking event is pretty much how you should on social media: a mix of friendly chat, brainstorming and business. It’s too easy when you sit at a keyboard to forget that the person reading your posts, tweets or updates are people

What Is Preventing Your Content Marketing Content from Working?

You’ve heard that blogging is easy and people are making money from it, yet you are creating content and publishing it on your blog but you feel as if nothing is working. Sales of affiliate products aren’t increasing, signups for your newsletter are slow at best and it just feels like you’re wasting your time. If this sounds like you, with your content marketing take heart because you can ascertain

How to Start Networking on LinkedIn

I’m a big fan of LinkedIn, it’s a business focused social media network that everyone in business should be an active participant of. It’s important to take LinkedIn serious, but that doesn’t mean you should be afraid to get started even if your business isn’t as popular as some of the others you will find on LinkedIn. LinkedIn has over 322 million users, with forty percent of these users logging

How to Create Better Word-of-Mouth Marketing

Word-of-mouth marketing is perhaps the oldest form of marketing that exists, not only that it’s still one of the most effective forms of marketing. It’s just common sense that when someone you know tells you about a great product or great service this word-of-mouth marketing outperforms other forms of advertisements. How to increase Word-of-Mouth Marketing Ask for Referrals If you want your current customers or contacts to give you referrals,

Does Your Content Scale?

If you’re like me, on those occasions when you sit down and think about your overall content creation strategy, you ask yourself before spending any time on any piece of content, where or not that piece of content is scalable. By scalable I mean can you repurpose that content to use as something else, for example if you produce a video can you then create a podcast and a series

Ten Ways to Have a Much More Productive Business Meeting

I used to be a senior manager in charge of five hundred people and with a multi-million dollar budget we used to hold meetings upon meetings and for the most part they are the biggest waste of time possible. Have you heard the saying, if you don’t want to do any work hold a business meeting… that’s often not far from the truth and some companies actually hold meetings about

How to Become a Great Delegator

Delegation is an important skill for any business owner to master, especially if you want to grow your business. As a small business owner, chances are you have very little time and money to devote to bottlenecks, accidental duplication of efforts and missed deadlines. If you learn to let go and to delegate well, you’ll have more time to work on your business and you can devote your time to

Tips for Working with the Press

Working with the press is a skill every smart business owner should seek to develop, especially nowadays as access to the press has never been easier. If really doesn’t matter how large or small your business is, the press can make you or break you when it comes to getting the word out about your products and services. Here are a few suggestions on how you can create a positive

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