Tag "repeat customers"

Understanding Customer-Centric Marketing

The only people that make money for your business are customers, they are the ones that bring the money to the table and customer-centric marketing stems from this. As with product development and content marketing the focus of customer-centric marketing is on the customer and not elsewhere. In order to learn to place this focus on your customers within your marketing, it’s important to understand why. Customers Bring All the

The Often Forgotten Elements of a Strong Brand

Businesses spend years building up their business brand and because it’s one of those intangible things, it’s often easy to forget how important it is to a business’s success or failure. In fact to have a long term business, branding is a lot more important than a particular product or service you offer today. Just think about the business brands you have come to know and love, and how have

The Pros and Cons of Sharing Your Opinion with Your Target Audience

Everyone has their own opinion, and as a business owner sharing your opinion with others can be an extremely effective means of communication. You can engage your target audience in a whole new exciting way, creating a sense of trust and community along the way. However, it’s not all a bed of roses, there are some pros and cons to sharing your opinion with your target audience. You might for


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