A QR code (quick response code) is a two-dimensional barcode that can be printed and displayed in a variety of locations to help drive your audience to online resources; be it your website, video, support desk or any place online. When used properly, they can enhance your marketing campaigns and increase brand awareness as well as potentially saving a business thousands of dollars. When using QR codes remember that codes
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There’s no doubt, if used properly, QR codes can improve your marketing efforts, and the goal of QR codes is to give viewers a “quick response” option that isn’t normally available. But oftentimes businesses use these handy images in ways that aren’t quick but that can also be downright frustrating to users resulting in many people simply giving up on them. To help ensure you are getting the most from
QR codes have been around for over twenty years but until recently, they weren’t widely used, however with the ever growing popularity of smartphones and bar code scanning apps, business owners are finding new ways to take advantage of QR code technology, even McDonalds is at it. While sending people to your website’s home page is fine and dandy, there are many more effective ways to use QR codes to
When embarking on any kind of marketing, the very first thing you need to do, is to determine if the proposed method of marking is right for your target audience. If it is right, then you’ll need to determine how best to get started testing your assumptions to ensure your marketing campaign will work. SMS marketing is not different and it is used by a variety of different businesses and
We often here from retails about consumers showrooming which is where people visit retails showrooms to view and select products which they will later purchase online often at reduced prices. However reverse showrooming has been going on for a much longer period and is much more popular, this is where people conduct online research to help them select products for purchase later in a bricks and mortar (offline) store. This
Location-based marketing means that the marketing is focused on the location of the business. Typically, a business that is engaging in location-based marketing uses some tools of the trade such as a mobile friendly website, and focuses on where potential clients are located to draw them to the business. With the advent of smartphones, location-based marketing has taken off as one of the main methods used by local businesses to